6 Ways eCommerce Builds ROI & One Monster That Destroys It
Business-to-business (B2B) transactions have always been very personal and relationship based. When an order needs to be placed, a line of communication is initiated through a sales person and a Purchase Order (PO) is sent as a commitment to buy today, but pay later.
How often does this behavior happen as a consumer? Can you remember the last time you bought a consumer good by sending a sales person an email or calling the store?
The truth is, business-to-consumer (B2C) interactions have changed with technology. Online is where we go to do product research, make a buying decision and reorder our favorite goods. So what makes the B2B buying behavior so different? The truth is, not a lot. Business transactions are moving full force into eCommerce along with the shopping habits of consumers.
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