B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Aamir Burki
Aamir Burki Digital Strategy Practice Director Codifyd
Aamir is responsible for developing enterprise-wide digital, content, and e-commerce strategies and Roadmaps for Codifyd’s Fortune 500 B2B clients. His understanding of the relationship among e-commerce conversion, technology, product information, and enterprise search makes Burki a results-driven leader who has solved some of the most pressing issues B2B suppliers and distributors face today. Aamir has 16 years experience in ecommerce and product content, working at industry leader McMaster-Carr and over 25 successful projects at Codifyd for clients such as RS Components, Arco, ERIKS, and Grainger.

Day Two: Engagement & Customer Experience Optimization

12:20 PM Keynote: How to Become a B2B Digital Commerce Leader and Significantly Grow Revenue by Leveraging Product UX

Everyone knows that great product content and a strong user experience are critical to B2B digital commerce. But what does it take to be so good that you own a competitive advantage and drive serious online revenue growth? Does your organization know how to reach the next level of digital commerce and lead your industry? In this session, Codifyd reveals how to become a B2B digital leader by leveraging the combination of Product Content and User Experience (or, Product UX). Product UX is an approach that operationalizes customer insights, analytics, merchandising, experience design and content optimization intelligently to produce predictable results. Codifyd will be joined by client, Fastenal, to illustrate a real-life example of some of these principles.

4:35 PM Interactive Roundtable Discussions

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.  Please choose two discussions for 30 minutes each.
Table 1: A Digital Experience Diary- The secrets to awe-inspiring digital experiences 
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 2:
Rob Green, Director of Sales & Marketing, Amazon Business

Table 3: Identifying Challenges in Scaling Your eCommerce Business
Aaron Sheehan, Solutions Architect, Classy Llama

Table 4: Senior Executive, Cloudcraze

Table 5:
Rob Stowell, Director of Sales & Alliances, Codifyd
Aamir Burki, Principal Practice & Consultant Lead, Digital Strategy, Codifyd

Table 6: Why PIM Implementations Alone Do Not Deliver ROI
Dino Eliopulos, Managing Director Client Services, Earley Information Science

Table 7: What Manufacturers & Distributors Need to Know About Modern App Development in Today's API Economy
Bill Osteraas, Sales & Business Development, OrderCloud.io

Table 8: Beyond Responsive, Building a Native Mobile Strategy  
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software 

Table 9: 
Andrej Maihorn, VP Customer Innovation Americas, Intershop

Table 10:
Suchit Bachalli, President, Unilog

Table 11: Manufacturers: Product Pages Are Your Digital Front Door
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems 

Table 12: Leveraging Business Intelligence to Drive Growth
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce

Table 13: Gaining an E-Commerce Advantage with Enhanced Product Content
Jeff Hunt, CEO, Snap36

Table 14: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital

Table 15: Creating An Integrated Credit Platform That Encourages Sales And Provides Optimal Customer UX
Lisa Saacks, VP Business Development, BlueTarp Financial

Table 16: Commerce Strategies for Increasing Your Sales Channels and Revenue
Joe Mulchay, Director Digital Marketing and Sales, King Koil
Sandeep Kuttiyatur, Founder & President, eComchain

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