B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Aimee Davis
Aimee Davis Director Marketing Communications Eastman Chemical Company
As Director of Global Marketing Communications and Downstream Engagement, Aimee works in partnership with business leadership to develop a deep understanding of target markets and segments in order to design and implement effective and measurable marketing communications programs.  She provides overall leadership for Eastman’s Marketing Communications and Downstream Engagement organizations and also serves as corporate brand steward, developing and implementing strategies consistent with the Eastman brand.  She is also responsible for the management of large scale brand integration projects as a result of acquisitions.

Aimee joined Eastman in July 2012, as a part of the Solutia acquisition. 

Day One: Customer Acquisition and Omnichannel

2:50 PM Panel Revolution: Staying Focused On Omnichannel As You Grow Your Global Brand

As your brand begins to shift to a global scale, how do you ensure that your brand doesn’t fracture across channels? This panel will address:

•    Navigating the complexities of scaling your business and tools
•    Creating an omnichannel strategy for a regional, national and global enterprise
•    Ensuring all data and content converts successfully across channels as you grow