B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Akin Tosyali
Akin Tosyali Director, Digital Marketing WW Grainger
Akin Tosyali has over 17 years of digital strategy and media buying experience. He currently leads Grainger's Digital Marketing team, including Paid Search, Programmatic Media, Email, and SEO. Grainger, Inc. is North America's leading broad line supplier of maintenance, repair and operating products (MRO), with operations also in Europe, Asia and Latin America, and it is the 11th largest e-tailer in the US.

Previous to Grainger, Akin led CRM-based digital marketing teams for Office Depot, PNC, Comcast, Sanofi Aventis, DigiKey, DSW, Amex, and Penske. Akin is believer of marketing innovation that delivers more and more relevant experiences for customers.  He is also a fan of building tree houses, zip-lines, and X-wing Starfighters with his kids.

Day Two: Engagement & Customer Experience Optimization

3:10 PM Panel Revolution: Mastering the Customer Journey: Creating an Insight-Driven Experience

Take your customer experience to the next level in this interactive panel. See how industry leaders are utilizing the data available to them to create the best possible customer journey and solidify their customer loyalty.

•    Leveraging data and analytics enhance your customer experience
•    Using data as the foundation to create these experiences
•    Understanding and responding to changing customer behaviors
•    Mapping the customer journey to increase loyalty