B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Alan Gaffney
Alan Gaffney Director, Marketing Parker Hannifin
Alan Gaffney is the Director of Global eBusiness at Parker Hannifin a Fortune 250 global leader in motion and control technologies where he leads digital strategy and online sales and marketing.

Alan has a 20-year track record of driving results across multiple industries including: service, manufacturing, technology, consumer and medical products. A strategic marketer with proven ability to develop businesses from the ground up and establish successful people and processes to drive profit. His career spans global markets in Europe , Asia and the US where he has delivered global growth through strategic planning, branding, market development, interactive marketing, eCommerce, sales channel creation and product development.

He believes that the essence of a good marketing strategy is the ability to execute and align the right people and processes, with the right mix of applied technology. 

Alan has held positions as the Managing Director of Global Commercial sales at Vitamix and Vice President of Commercial Marketing and CIO at Keithley Instruments. 
He has an MBA from the University of Akron and a BSc. form Trinity College, Dublin, Ireland.



Day One: Customer Acquisition and Omnichannel

12:20 PM Panel: Strong from Within: Ready Yourself for True Digital Transformation

Unlike many other functions, digital and eCommerce can influence every aspect of a company’s business.  Making decisions around where you place your internal digital team, how big it is and how much influence it has is the backbone to the entire omnichannel experience.

•    Building your internal team to support your digital initiatives
•    Understanding where to situate digital teams within your larger organization
•    Evolving and sustaining digital competencies