B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Andy Hoar
Andy Hoar VP and Principal Analyst, B2B Forrester Research
Andy serves eBusiness & Channel Strategy Professionals. He focuses primarily on B2B and B2B2C eCommerce, as well as issues related to enabling channel partner businesses for manufacturers. Andy is the author of Forrester's B2B eCommerce playbook and is a leading authority on B2B eCommerce business and strategy.

Previous Work Experience
Prior to joining Forrester, Andy spent 11 years in product and marketing leadership roles within Silicon Valley. During his tenure there, he cofounded an eCommerce company, worked for both established companies and startups, and helped create award-winning products in the consumer Internet and mobile software spaces. Andy began his career as a research analyst for an economic consulting firm in Washington, DC.
Andy has been quoted in various media outlets including The Wall Street Journal, Internet Retailer, Direct Marketing News, American Banker, and CNBC.

Education
Andy is a summa cum laude graduate in economics from the University of Dayton and holds an M.P.A. from Harvard University and an M.S. in integrated marketing from Northwestern University.



Day One: Customer Acquisition and Omnichannel

8:45 AM Keynote: An Overview of the Digital B2B Landscape: Diagnosing Your Digital Progress

When it comes to digital experience, every company in manufacturing and distribution is different.  While some are doing millions of dollars of business online, others are just deciding which eCommerce platform to purchase.  Identifying where you sit in the broad digital spectrum can help you determine your digital roadmap for the future.

•    Assessing what your digital needs are
•    Understanding how to become a fully digital organization and where to invest
•    Evaluating new technology and innovation and your roadmap for adoption