B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Bill Mansfield
Bill Mansfield SVP Sales & Marketing Graybar Electric
Bill Mansfield is senior vice president, sales and marketing for Graybar, a leading distributor of electrical and communications products and related supply chain management and logistics services. In his current role, Mansfield is responsible for product management, market management, strategic accounts, corporate and marketing communications and other business development functions. He is also a member of Graybar’s board of directors.

Mansfield began his career with Graybar in 1987 as a management trainee in St. Louis and quickly progressed through sales roles in both St. Louis and Cedar Rapids, Iowa, before becoming a product manager just seven years into his career.

Mansfield has successfully served in management roles at the corporate, regional and branch levels. Prior to his current role, he served as Graybar’s vice president of marketing. As vice president, commercial and industrial, he led Graybar’s efforts to create a specialized sales organization focusing on industrial customers. He has experience in automation, industrial networking, intelligent building design and energy management.

Day Two: Engagement & Customer Experience Optimization

11:50 AM Panel: The Nuts and Bolts Of Customer Segmentation to Engage Your Audience

The first question all B2B companies need to ask is “do you know your customer needs”?  Understanding who your customers are, what segments they fall into, what the mechanics of those segments and how they behave is the key to engaging them.

•    Understanding your customer segments
•    Creating segments based on customer data
•    Best strategy for every segment
•    Keeping your customers coming back and better serving new customers