B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Bryan LiBrandi
Bryan LiBrandi SVP eCommerce Heritage Food Service Companies
Bryan LiBrandi is SVP of Strategic Marketing & eCommerce at Heritage Foodservice Group, North America’s leading provider of parts and service for commercial kitchen equipment. In his role with Heritage, Bryan led the branding and ux design of HeritageParts.com, expanding the company's reach by enabling its B2B customers to research, purchase and manage their commercial kitchen equipment parts and service information online. Prior to Heritage, Bryan was CEO of Fisher Design, a brand design agency focused on lifestyle branding. Through Bryan’s career in branding and marketing, he has had the opportunity to create innovative experiences for some of the most iconic brands in the world, including Colgate, Dell, Hershey’s, Pringles, Under Armour and Winchester.


Day One: Customer Acquisition and Omnichannel

2:00 PM Case Study Revolution: Building an Omnichannel eCommerce Solution from Scratch to Accelerate an Established B2B Distributor

Celebrating our 30th anniversary, Heritage Parts is a leading parts distributor in the foodservice equipment replacement parts business. Heritage built its business upon expert customer service and management of parts inventory and logistics. Three years ago, Heritage realized it needed to expand the customers’ path to purchase through technology, launching an omni-channel eCommerce solution.

•    Understanding the customer’s path to purchase and your own customer mythology
•    Building an eCommerce platform from scratch
•    Growing through new customer acquisition and converting existing customers to eCommerce users

2:30 PM Case Study: First-Time Fix: The Bigger Picture

Regardless of whether your customers repair tractor tires or nuclear reactors, a poor first-time fix rate is an early indicator of disgruntled customers, likely customer attrition, and reduced profitability. So how can distributors support first-time fix success? By improving parts identification. More than 50% of service jobs requiring a second or third visit are the result of not having the right part for the repair.

Heritage Parts, the leading online provider of commercial kitchen replacement parts, recently partnered with Snap36 to create 360° images to advance parts identification for more than 60,000 parts. During this presentation you’ll hear from Heritage Parts and Snap36 on why comprehensive parts identification is the most essential ingredient in driving first-time fix success.