B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Chris Rooney
Chris Rooney President & Founder Digital Bridge Solutions Guidance
Chris Rooney is the President and Founder of Digital Bridge Solutions, a full-service digital development agency creating online content and commerce experiences for mid-sized B2B enterprises. His 15+ years of consulting experience working at the intersection of strategy, technology, and marketing give him a road-tested perspective on driving business results in the digital channel. He has partnered with brands like Hawk Electronics, Radio Flyer, Lang, and Burton Snowboards to build compelling direct-sales websites that elegantly balance brand experience with commerce enablement. 

Prior to forming Digital Bridge Solutions, Rooney was a Director with Acquity Group (now Accenture Digital), where he worked in the core consulting business in both delivery and business development roles, and helped the organization shape and grow its Software-As-A-Service eCommerce offering.

Chris is a native Chicagoan and a graduate of Northwestern University, where he holds both a Bachelor of Arts in Psychology and a Master of Business Administration from the Kellogg Graduate School of Management at Northwestern University. He earned a football scholarship with the 1995 Big Ten Champion Northwestern Football team and played in the 1996 Rose Bowl. He serves as a mentor for Northwestern University’s football alumni mentor program and the Chicago Park District Garfield Park boxing program, and teaches flying trapeze at the Trapeze School New York in Chicago.

Day One: Customer Acquisition and Omnichannel

11:30 AM Panel: Measuring the ROI of Your Systems and Platforms: Justifying The Investment

As B2B companies continue to purchase new tools and systems, they continue to need more resources from their organizations.  Measuring how well your platforms are performing and who is responsible for the success or failure is vital to justifying technology spend. 

•    Identifying the goals of your attribution program
•    Defining your attribution parameters – what’s your measuring method
•    Navigating the data extracted from your model to identify where to dedicate resources
•    Taking the data from your program and investing in areas with the greatest return