B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Dale Kendall
Dale Kendall VP, eCommerce Wesco Distribution

Dale Kendall joined WESCO in late 2014 as Vice President, eCommerce.  Since 1999, his focus has been on building and leading large scale e-commerce programs, websites, and teams for companies ranging from Silicon Valley dot com to private equity to Fortune 500 multinationals.  Companies include; Cardinal Health At Home, Thermo Fisher Scientific, PC Connection, and Egghead.com.  He holds a BS in Accounting from the University of Idaho.



Day One: Customer Acquisition and Omnichannel

11:30 AM Panel: Measuring the ROI of Your Systems and Platforms: Justifying The Investment

As B2B companies continue to purchase new tools and systems, they continue to need more resources from their organizations.  Measuring how well your platforms are performing and who is responsible for the success or failure is vital to justifying technology spend. 

•    Identifying the goals of your attribution program
•    Defining your attribution parameters – what’s your measuring method
•    Navigating the data extracted from your model to identify where to dedicate resources
•    Taking the data from your program and investing in areas with the greatest return

4:10 PM Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. 

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4:
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9: 
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 10:
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 12: 
Dale Kendall, VP, eCommerce, Wesco Distribution 

Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 14: 

Table 15: