Day One: Customer Acquisition and Omnichannel
Marketplaces have made huge waves in the B2B industry. Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience. As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.
• Identifying the best marketplaces for your brand
• Extracting usable data from a marketplace
• Cultivating a customer base using marketplaces
• Avoiding price hacking to maintain your margins