B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Darryl Shaper
Darryl Shaper Digital Marketing Vice President Arrow Electronics
Darryl has been working with eCommerce and Digital Marketing since the 90’s as Compaq Computer built it’s first B2B eCommerce store for SMB to compete with Dell.  Darryl has spent over $200M with Google on Adwords during that time and watched the eCommerce and Digital Marketing field explode.  


Day One: Customer Acquisition and Omnichannel

9:30 AM Panel: Marketplaces: Understanding the Potential Opportunities and Risks

Marketplaces have made huge waves in the B2B industry.  Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience.  As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.

•    Identifying the best marketplaces for your brand
•    Extracting usable data from a marketplace
•    Cultivating a customer base using marketplaces
•    Avoiding price hacking to maintain your margins

Day Two: Engagement & Customer Experience Optimization

2:50 PM LEADERS IN DISTRIBUTION

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the distribution community

(Limited to 15 Participants)

3:10 PM LEADERS IN DISTRIBUTION

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the distribution community

(Limited to 15 Participants)