B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 David Pellerin
David Pellerin Senior eCommerce Marketing Manager Philips North America
David is Senior eCommerce Marketing Manager at Philips Healthcare, a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum. In his role with Philips, David leads marketing efforts for the B2B Healthcare Shop which sells Philips Health Systems products online to customers and distributors. Prior to Philips, David led a team of developers, designers and content producers to create online experiences for iRobot corporation including their flagship product, the iRobot Roomba Vacuum Cleaning Robot. David began his career at Genzyme corporation in various Digital roles within the Biotech company. He holds a bachelor’s degree from UMass Amherst and is a Project Management Professional (PMP)®.

Day Two: Engagement & Customer Experience Optimization

3:10 PM Panel Revolution: Recognizing the Opportunities and Pitfalls Around the Usage of Social Media Platforms

As B2B continues to move further into the digital space, the question of when and how social media is relevant becomes increasingly important. In this session hear B2B leaders discuss their experiences.

•    Initiating new relationships through a social media platform
•    Teaching user and building brand awareness
•    What social media opportunities are available?  How do you identify when it is a waste of time?