B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Dawn Zassick
Dawn Zassick Sr. Director Marketing Tucker Rocky
Dawn Zassick joined Tucker Rocky | Biker’s Choice as Sr. Director of Marketing in November 2014 after working with the company for two years as a consultant leading the transformation of their marketing operations. In 2016, she received the Ventana Research Leadership Award for Overall Operational Innovation. Zassick has spent her 25+ year career leading marketing and communications efforts for B2B and B2C companies as well as agencies, and has expertise in catalog production, product information management, website development and marketing automation. Zassick is based at Tucker Rocky’s Fort Worth headquarters.


Day One: Customer Acquisition and Omnichannel

4:10 PM Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. 

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4:
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9: 
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 10:
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 12: 
Dale Kendall, VP, eCommerce, Wesco Distribution 

Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 14: 

Table 15:



Day Three: Retention & The Customer Journey

10:50 AM Panel: Don’t Be a Commodity, It’s Not Worth the Price

For many B2B companies, they sit in a saturated market, made even more saturated by the introduction of marketplaces.  So how does everyone compete?  When you are losing market share, many resort to cutting prices.  But this is only a temporary solution.  In order to really compete in today’s digital world, you must deliver a differentiated experience.

Competing in a saturated market without resorting to price hacking
Building a relationship through your marketplaces so you are not reliant on your pricing
Creating an experience that goes beyond the shopping cart