B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

Engagement & Customer Experience Optimization

Tuesday, May 9, 2017

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For All Attendees

7:30 AM Continental Breakfast & Registration

Invitation only

Women in B2B Breakfast

Marta Dalton, Director, B2B eCommerce, Coca Cola

Interested in meeting other dynamic, leading female executives in B2B? This session is for you! Join our closed-door breakfast for female manufacturing and distribution executives.
 Marta Dalton
Marta Dalton
Director, B2B eCommerce
Coca Cola
Marta Dalton got her start in eCommerce back in 2004 in Tokyo, Japan and has been in love with the eclectic mix of technology, marketing, and operations that make up the world of eCommerce ever since.  She’s led development & database teams to build new platforms, created new pricing strategies, and launched global digital marketing plans to drive ...[Read More]

Invitation only

Private Invitation Only Breakfast

Pete Reilly, SVP Sales and Marketing, AnswerRocket

Pete Reilly
SVP Sales and Marketing
AnswerRocket

8:15 AM Welcome Remarks & Benchmarking Study

8:25 AM Chairperson’s Opening Address

Rence Winetrout, Chief Digital and eCommerce Officer, AAXIS Commerce

 Rence Winetrout
Rence Winetrout
Chief Digital and eCommerce Officer
AAXIS Commerce
Rence has over 20 years of experience leading B2B and B2C initiatives, helping organizations leverage digital to grow their businesses. Rence currently leads AAXIS’ Global Digital Practice, across 5 continents, providing commerce strategy, customer engagement, digital marketing, big data analytics and interactive services. Prior to AAXIS, Rence hel ...[Read More]

8:35 AM Keynote: The Future of B2B: From Sales Enablement to Sales Engine

Martin Rohde, VP, B2B eCommerce, Hewlett Packard Enterprise

Everyone recognizes the value of B2B eCommerce being lower costs, however turning it into a revenue engine is difficult. The future of B2B eCommerce is to become a sales engine for the company – not only a cost reduction tool. In this session learn how to make your B2B eCommerce into a sales engine.
Keeping up with the breakneck speed of B2B digital transformation
Figuring our what the next few years will look like for your sales engine
Making decisions around where to focus your resources long-term to drive sales

 Martin Rohde
Martin Rohde
VP, B2B eCommerce
Hewlett Packard Enterprise
Martin Rohde is responsible for developing and executing HP’s business-to-business (B2B) eCommerce strategy. He works to increase sales via custom online portals by improving functionality and the online customer experience. He collaborates across HP’s business groups and functional areas, including IT, operations, marketing and consumer online sal ...[Read More]

9:00 AM Keynote: Breaking the Content Myth: The Importance of Profitability & Supply Chain

Shalin Shah, VP, Channel Development, Georgia-Pacific LLC

We have heard for a while now that content is king.  While content is important to tell the story and help people understand, is content any good if there is no sale? In a B2B world – it is typically about the deal, the service and multiple things that are brought to a table beyond a widget. Although content is necessary, it’s easy to lose site of the additional information we can bring on improved distribution networks, improved order enhancements, service models, flexible and adaptable supply chains.
 Shalin Shah
Shalin Shah
VP, Channel Development
Georgia-Pacific LLC
Shalin Shah is Vice President of Channel Development at Georgia-Pacific Professional (GP PRO) responsible for leading sales and customer marketing capabilities in joint business planning and eCommerce. Upon arriving at Georgia-Pacific he was the director of marketing strategy and analytics team on the Retail business.  He then became the Senor Dire ...[Read More]

9:25 AM Keynote: What If Websites Were To Become Obsolete?

Suchit Bachalli, President, Unilog

Will e-commerce continue to use web based modality in the future or will newer modes of engagement drive commerce of the future? This is a key question that everyone at B2B Online 2017 must ask. With Industry 4.0, IoT, AI and Augmented Reality gaining momentum; is it really out of the question to imagine a browser-less commerce transaction? In this Executive Presentation, Suchit Bachalli from Unilog will share bold ideas and a bright, new vision for B2B E-Commerce of the future.
 Suchit Bachalli
Suchit Bachalli
President
Unilog
Suchit Bachalli is the CEO of Unilog, a global technology company which specializes in e-commerce solutions and enriched product data for the B2B marketplace. He brings nearly 15 years of technology sales and management experience with a focus on wholesale distribution, retail and online commerce. As Unilog’s business grew into North America, in 20 ...[Read More]

9:45 AM Panel: Getting a Seat at the C-Suite Table

Ken Quesenberry, Director, Digital Commercialization, VWR International

Dave Perry, Global Lead, Digital Customer Experience, Afton Chemical

Rajesh Char, Director, Customer Experience & Digital Marketing, Ricoh USA

Jason Goldberg, SVP Commerce & Content, SapientRazorfish

Jim Vogel, Director Marketing Technology, ICF Olson

One of the biggest hurdles B2B companies have to overcome is driving cultural change. Most are not suited to become digitally fit. Many senior executives are still not convinced that digital and eCommerce are lasting functions, while others even see them as threats. Creating a business case to invest in digital is hard to do. But digital is here to stay, and the sooner the C-suite makes room for it, the better.

  • Removing barriers to adoption within your organization
  • Demonstrating the value of eCommerce to your organization through data
  • Having the best data and analytics to support your internal campaign
  • Spreading the word cross-functionally – tailoring your approach to each department
 Ken Quesenberry
Ken Quesenberry
Director, Digital Commercialization
VWR International
Ken Quesenberry is the Director of e-Commerce for VWR and is responsible for advancing VWR International’s global customer-facing e-commerce solutions and driving adoption of those channels.  Ken has spent the last 21 years at VWR focusing, primarily, on supply & demand chain solutions―especially in the areas of customer e-procurement & business-to ...[Read More]

 Dave Perry
Dave Perry
Global Lead, Digital Customer Experience
Afton Chemical
Dave has applied knowledge in traditional and digital marketing, brand strategy and product management with Fortune 100 companies. His primary focus with Afton Chemical is to drive organizational alignment at the intersection of customer touchpoints and technology through the implementation of customer centric digital solutions. This includes creat ...[Read More]

 Rajesh Char
Rajesh Char
Director, Customer Experience & Digital Marketing
Ricoh USA
I am a senior Digital product leader that enjoys working on innovative challenges with fast-paced product-focused organizations that believe in and practice Agile principles. 

My core competency is leading digital business transformation through Agile product management and UX. I get a rush from driving digital ...[Read More]

 Jason Goldberg
Jason Goldberg
SVP Commerce & Content
SapientRazorfish
Jason "Retailgeek" Goldberg leads the Commerce & Content Practice at SapientRazorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, REI, and T-Mobile. With a ...[Read More]

 Jim Vogel
Jim Vogel
Director Marketing Technology
ICF Olson

10:15 AM Morning Refreshment & Networking Break

For All Attendees

10:30 AM Morning Refreshment & Networking Break

Continued

Boardroom

VP Boardroom

Invitation Only
Exclusive, invite-only small group discussionin a private room focusing on your most pressing ecommerce challenges. For senior level manufacturing and distribution executives only.

Keynote

11:05 AM Keynote: The 90s Called, They Want Their Website Back: Creating a Meaningful Site Experience to Engage Customers and Drive Sales

Kevin Espinosa, Digital Marketing Manager, Caterpillar

For many, the backbone of their digital or eCommerce strategy was just their website.  Many suppliers and distributors still have sites up that were first developed before “responsive” was a tool.  But creating a site that can compete with the B2C heavyweights is hard to do.  Yet it’s exactly what your customers expect.

•    Understanding the customer
•    Developing a content strategy to meet customer needs
•    Exploring different mediums that provide interactive content through video, blogs and reviews
•    Collecting data onsite to help build optimal customer experiences
•    Improving site performance to meet global needs

 Kevin Espinosa
Kevin Espinosa
Digital Marketing Manager
Caterpillar

Currently, Kevin is the Digital Marketing Managerresponsible for the eBusiness Loyalty Workstream of Caterpillar, that includesSocial Media, Mobility, Customer Portal, Metrics/Analytics, and MarketingAutomation. He also has been the Social Media Manager responsible fordeveloping the strategy and the execution of it. In addition ...[Read More]

Boardroom

VP Boardroom

Continued
Exclusive, invite-only small group discussion in a private room focusing on your most pressing ecommerce challenges. For senior level manufacturing and distribution executives only. 

11:30 AM Fireside Chat: Andy Hoar speaks with Amazon Business

Rob Green, Director of Sales and Marketing, Amazon Business

 Rob Green
Rob Green
Director of Sales and Marketing
Amazon Business
Rob Green is the Director & GM of Amazon Business’ go-to-market team. He leads Marketing, Sales, Selection Expansion and Account Management across a diverse portfolio of B2B merchants. Rob recently joined the Amazon Business team after leading the Amazon Marketplace North American Sales organization from 2013-2015. Prior to Amazon, Rob spent more t ...[Read More]

11:50 AM Panel: The Nuts and Bolts Of Customer Segmentation to Engage Your Audience

Bill Mansfield, SVP Sales & Marketing, Graybar Electric

Anne Vranicic, VP Marketing, Valin Corporation

Maureen Thormann, Digital Customer Experiene Manager, National Instruments

David Geisinger, VP, Product Marketing, Magento

The first question all B2B companies need to ask is “do you know your customer needs”?  Understanding who your customers are, what segments they fall into, what the mechanics of those segments and how they behave is the key to engaging them.

•    Understanding your customer segments
•    Creating segments based on customer data
•    Best strategy for every segment
•    Keeping your customers coming back and better serving new customers

 Bill Mansfield
Bill Mansfield
SVP Sales & Marketing
Graybar Electric
Bill Mansfield is senior vice president, sales and marketing for Graybar, a leading distributor of electrical and communications products and related supply chain management and logistics services. In his current role, Mansfield is responsible for product management, market management, strategic accounts, corporate and marketing communications and ...[Read More]

 Anne Vranicic
Anne Vranicic
VP Marketing
Valin Corporation

Maureen Thormann
Digital Customer Experiene Manager
National Instruments

 David Geisinger
David Geisinger
VP, Product Marketing
Magento
As VP of Product Marketing for Magento, David actively works on our go-to-market strategies, plans, and program execution for the entire Magento global product portfolio. David joined Magento from eBay Inc, where he was the head of mobile and retail innovation focused on developing next generation solutions for improving interactions between retail ...[Read More]

12:20 PM Keynote: How to Become a B2B Digital Commerce Leader and Significantly Grow Revenue by Leveraging Product UX

Rob Stowell, Client Partner, Codifyd

Aamir Burki, Digital Strategy Practice Director, Codifyd

Everyone knows that great product content and a strong user experience are critical to B2B digital commerce. But what does it take to be so good that you own a competitive advantage and drive serious online revenue growth? Does your organization know how to reach the next level of digital commerce and lead your industry? In this session, Codifyd reveals how to become a B2B digital leader by leveraging the combination of Product Content and User Experience (or, Product UX). Product UX is an approach that operationalizes customer insights, analytics, merchandising, experience design and content optimization intelligently to produce predictable results. Codifyd will be joined by client, Fastenal, to illustrate a real-life example of some of these principles.
 Rob Stowell
Rob Stowell
Client Partner
Codifyd
Rob is responsible for development and implementation of enterprise-wide product information management strategies at Codifyd's Fortune 500 B2B clients. His understanding of the evolution of modern distribution and focus on innovative streamlining of supplier/distributor relationships makes Stowell a pragmatic change agent who drives results for hi ...[Read More]

 Aamir Burki
Aamir Burki
Digital Strategy Practice Director
Codifyd
Aamir is responsible for developing enterprise-wide digital, content, and e-commerce strategies and Roadmaps for Codifyd’s Fortune 500 B2B clients. His understanding of the relationship among e-commerce conversion, technology, product information, and enterprise search makes Burki a results-driven leader who has solved some of the most pressing iss ...[Read More]

12:40 PM Guest Keynote: Next Generation Selling: Keys to Positioning a Brand or Service with the Millennial B2B Buyer

Ryan Jenkins, Columnist, Inc.com

73% of Millennial workers are involved in decisions to purchase products or services for their companies.
Because of Millennials hyper-connected and high-tech upbringing, Millennials approach the buying process differently than previous generations.

Mobile communications and the social web have forever changed the customer expectations of the Millennial generation. As more and more Millennials move into decision-making roles, it becomes critical that organizations learn how to effectively connect and sell to this emerging demographic.

Audience Outcomes:
•    Gain extreme clarity around who are the Millennials.
•    Learn the powerful why behind selling to Millennials.
•    How to effectively communicate with Millennials.
•    Key Millennial selling strategies any salesperson can leverage.
•    Practical to-dos to strategically position your brand or service with Millennials.
•    Relevant examples of organizations successfully engaging Millennials.
•    Inspiring story about how to manage change successfully.

 Ryan Jenkins
Ryan Jenkins
Columnist
Inc.com
The leading voice on Millennials, Generation Z, and the future of work.Ryan Jenkins is a top-ranked Millennial keynote speaker, generations expert, and Inc.com columnist based in Atlanta, GA.

Ryan has written over 350 articles on topics surrounding the multigenerational workplace and continues to share his insights on his blog and as
...[Read More]

For All Attendees

1:10 PM Lunch

Private Invitation Only

Luncheon Workshop

Brian Polster, President, Broadleaf Commerce

Hosted by Broadleaf Commerce
Brian Polster
President
Broadleaf Commerce

Private Invitation Only

Luncheon Workshop

Hosted by Magento

Stream 1: Customer Experience Optimization

2:10 PM Chairperson’s Opening Address

Stream 2: Content Management and Personalization

Chairperson’s Opening Address

Stream 3: Building Community and Using Social Tools

Chairperson’s Opening Address

Casey Hall, Head of Social Media for Business, Thomas Reuters

Casey Hall
Head of Social Media for Business
Thomas Reuters
Casey is the head of social media for Business Communications at Thomson Reuters. He works across the global digital landscape to deliver consistent and engaging digital experiences. Casey is the Chair of the Thomson Reuter Global Social Media Task Force, provides executive social media coaching, employee training, and manages social technolog ...[Read More]

Industry Boardrooms

LEADERS IN MANUFACTURING

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the manufacturing community

(Limited to 15 Participants)

Stream 1: Customer Experience Optimization

2:20 PM Case Study Revolution: Digital to Digital Conversations – Alignment between Manufacturer and Distributor

Paul Drago, Digital Marketing Lead, Panduit

The Digital Transformation journey for both requires direct participation.  For us, as a manufacturer, it’s critical we align our digital roadmap with our key Channel Partners (Distributor) digital roadmap. In order to ensure future success, the partnership, both from a business perspective and now from a Digital perspective needs to be tightly bounded. Key takeaways from this session will include:

•    Finding synergies and opportunities to drive value
•    How to offer differentiation
•    How to ultimately enhance the overall customer engagement

 Paul Drago
Paul Drago
Digital Marketing Lead
Panduit
Paul is perhaps one of the oldest digital natives and can’t recall a world before home computers existed.  He endlessly tied up his parents phoneline in the 80s and 90s blazing onto BBSs and then the internet long before the ubiquitous “You Got Mail” sound was coined.   He got his first programming books at 12 and never looked back.  His projects h ...[Read More]

Stream 2: Content Management and Personalization

Case Study Revolution: Personalizing Emails to Advance Your Customer Engagement

Marta Dalton, Director, B2B eCommerce, Coca Cola

While it may be easy to blast out a generic email to your customers, you may be compromising your email reputation. This Case Study Revolution will not only address the benefits of email personalization, but also how you can achieve them.

•    Developing automated processes for email marketing
•    Avoiding batch and blast
•    Understanding how to create targeting emails
•    Extracting data and closed-loop reporting to segment your audience appropriately
•    Using customer data to further enhance your email marketing campaigns

 Marta Dalton
Marta Dalton
Director, B2B eCommerce
Coca Cola
Marta Dalton got her start in eCommerce back in 2004 in Tokyo, Japan and has been in love with the eclectic mix of technology, marketing, and operations that make up the world of eCommerce ever since.  She’s led development & database teams to build new platforms, created new pricing strategies, and launched global digital marketing plans to drive ...[Read More]

Stream 3: Building Community and Using Social Tools

Case Study Revolution: Building a Community That Increases Customer Engagement

Dianne Kibbey, VP Community, Premier Farnell

Community is increasingly important to the success of your B2B brand, because it creates a space where “mind-share” and dialogue around the brand can take place. In this Case Study Revolution, hear about how:

•    Building a platform to let your customers interact together online
•    Driving content assets across your internal community
•    Defining the ICF of a community that promotes content not sales

Dianne Kibbey
VP Community
Premier Farnell
Dianne Kibbey is the Global Head of Community and Social Media at global electronics distributor Premier Farnell and heads up the element14 online community and social media engagement.  Since it’ s inception in 2011, the element14  community has gone on to become an innovation hub and has received numerous awards including a Forrester Grounds ...[Read More]

Industry Boardrooms

LEADERS IN MANUFACTURING

Continued
An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the manufacturing community

(Limited to 15 Participants)

Stream 1: Customer Experience Optimization

2:50 PM Case Study: The Seven Key Capabilities of CX Leaders

Gregg Sampson, Director of Digital Strategy, Perficient Digital

Every organization is in a different stage of digital marketing maturity, which is directly related to its ability to deliver an exceptional customer experience. To make the situation more challenging, customer expectations are increasing every day because Amazon, Google, and other innovators are shaping our digital expectations.  How is a company supposed to create an organization that can meet customer expectations today and identify the biggest opportunities to build a stronger relationship with them? We have determined a set of core competencies and capabilities that CX leaders share that differentiate them from their competition and allow them to deliver a superior customer experience. In this session, you will learn about these seven key capabilities and what you can do to improve on them.  
 Gregg Sampson
Gregg Sampson
Director of Digital Strategy
Perficient Digital

Stream 2: Content Management and Personalization

Case Study: The Customer-Centric Content Clearinghouse – Rethinking Attributes to Drive Differentiated Brand Value

Jeannine Bartlett, Chief Digital Strategist, Earley Information Science

Russ Vander Wiel, Digital Marketing Operations Manager, 3M

In today’s disruptive digital commerce landscape, manufacturers and distributors alike must do better to showcase brand value through end customer and trading partner experiences. To avoid a “race to the bottom” competing solely on price, differentiation relies on aligning your product data with compelling marketing assets and content that emphasizes your expertise. Mastering, publishing and scaling this capability across all your sales channels and trading partners is the challenge. To pull it off gracefully, you’ll need to extend your attribute framework beyond the eCatalog, driving content in context to tell the customer-centric story.
 
This session will explore how 3M Company, one of the world’s largest industrial manufacturers, has approached the creation of a Content Clearinghouse to support customer-centric product and content alignment for direct sales, brand sites, distributors and trading partners. Jeannine Bartlett, Earley Information Science’s Chief Digital Strategist, and Russ Vander Wiel, 3M Digital Marketing Operations, will discuss how 3M is leveraging key customer-facing attributes to present localized product assortments, content and expertise for their iconic brands.

 Jeannine Bartlett
Jeannine Bartlett
Chief Digital Strategist
Earley Information Science
Envisioning, strategy, design and delivery of integrated digital information architecture for OmniChannel Commerce

Working with Global 2000 Manufacturers, Distributors, Consumer Brands and Retailers at the intersection of:
 Russ Vander Wiel
Russ Vander Wiel
Digital Marketing Operations Manager
3M
Russ Vander Wiel started his professional life many years ago as a manufacturing process engineer at 3M, with a special love for statistical process control, designed experiments, and operations research.  The passions of factory life eventually faded and he found a special connection with a new thing called 3M.com.  For nearly two decades Russ has ...[Read More]

Stream 3: Building Community and Using Social Tools

Executive Presentation

Andrew Willis, Commercial Operations and Business Development Director, Univar

Andrew Willis
Commercial Operations and Business Development Director
Univar

Industry Boardrooms

LEADERS IN DISTRIBUTION

Darryl Shaper, Digital Marketing Vice President, Arrow Electronics

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the distribution community

(Limited to 15 Participants)
 Darryl Shaper
Darryl Shaper
Digital Marketing Vice President
Arrow Electronics
Darryl has been working with eCommerce and Digital Marketing since the 90’s as Compaq Computer built it’s first B2B eCommerce store for SMB to compete with Dell.  Darryl has spent over $200M with Google on Adwords during that time and watched the eCommerce and Digital Marketing field e ...[Read More]

Stream 1: Customer Experience Optimization

3:10 PM Panel Revolution: Mastering the Customer Journey: Creating an Insight-Driven Experience

Eugene Slobodetsky, eCommerce Manager, Global Digital Strategy, Life Fitness

Akin Tosyali, Director, Digital Marketing, WW Grainger

Julie Stewart, Director eCommerce, Hisco

Meyar Sheik, Co-Founder & CEO, Certona

Take your customer experience to the next level in this interactive panel. See how industry leaders are utilizing the data available to them to create the best possible customer journey and solidify their customer loyalty.

•    Leveraging data and analytics enhance your customer experience
•    Using data as the foundation to create these experiences
•    Understanding and responding to changing customer behaviors
•    Mapping the customer journey to increase loyalty

 Eugene Slobodetsky
Eugene Slobodetsky
eCommerce Manager, Global Digital Strategy
Life Fitness

 Akin Tosyali
Akin Tosyali
Director, Digital Marketing
WW Grainger
Akin Tosyali has over 17 years of digital strategy and media buying experience. He currently leads Grainger's Digital Marketing team, including Paid Search, Programmatic Media, Email, and SEO. Grainger, Inc. is North America's leading broad line supplier of maintenance, repair and operating products (MRO), with operations also in Europe, Asia and L ...[Read More]

 Julie Stewart
Julie Stewart
Director eCommerce
Hisco
Julie Stewart is the Director of eCommerce at Hisco, an industrial distributor for the electronics assembly, aerospace and medical device manufacturing markets. Stewart began her eCommerce career as an Internet Marketing Assistant for All-Spec Industries, an eCommerce-only distributor to the electronics assembly market. Over the next few years, Ste ...[Read More]

 Meyar Sheik
Meyar Sheik
Co-Founder & CEO
Certona
Meyar Sheik is a seasoned software industry executive with 25 years of experience. Since 2000, Meyar has been a web analytics pioneer working with some of the largest sites on the Internet such as Staples, ESPN, Fox, Sony, Best Buy, Disney, CBS and many other leading brands, in the areas of web analytics, personalization and real-time content optim ...[Read More]

Stream 2: Content Management and Personalization

Panel Revolution: Building Your Product Content and Organizing Your SKUs to Increase Sales

Ken Novak, eBusiness Manager, Parker Hannifin Corporation

Matt Clark, VP, eCommerce, Premier Farnell

Maureen Thormann, Digital Customer Experiene Manager, National Instruments

With so many products to get online, it can be an overwhelming task. This panel talks about how to get organized and prioritize getting your products online.

•    Tips and tricks for aggregating millions of SKUs
•    Investing your resources to most effectively organize your product content
•    Keeping effective merchandising strategies top of mind
•    Identifying your customer’s most pertinent information needs to give them the fastest results

 Ken Novak
Ken Novak
eBusiness Manager
Parker Hannifin Corporation
Digital native and full time Dad that only eats stabbable pasta. With 20 years of digital marketing experience, it has been his one and only focus since his career began. Owning an extensive resume of defining and executing a myriad of digital strategies ranging the entire spectrum of the communications landscape, there are not many marketing chall ...[Read More]

 Matt Clark
Matt Clark
VP, eCommerce
Premier Farnell
Matt Clark leads Premier Farnell’s global digital marketing & eCommerce team, delivering $500 million in yearly e-commerce sales through more than 40 websites around the globe. Matt has held eCommerce, sales, marketing and customer service positions at Dell, PCM, Saturn and EDS. He received his bachelor’s degree from Purdue and a MBA from Vanderbil ...[Read More]

Maureen Thormann
Digital Customer Experiene Manager
National Instruments

Stream 3: Building Community and Using Social Tools

Panel Revolution: Recognizing the Opportunities and Pitfalls Around the Usage of Social Media Platforms

Dianne Kibbey, VP Community, Premier Farnell

David Pellerin, Senior eCommerce Marketing Manager, Philips North America

Jim Lillig, Brand Manager, Digital Marketing, Bosch

As B2B continues to move further into the digital space, the question of when and how social media is relevant becomes increasingly important. In this session hear B2B leaders discuss their experiences.

•    Initiating new relationships through a social media platform
•    Teaching user and building brand awareness
•    What social media opportunities are available?  How do you identify when it is a waste of time?

Dianne Kibbey
VP Community
Premier Farnell
Dianne Kibbey is the Global Head of Community and Social Media at global electronics distributor Premier Farnell and heads up the element14 online community and social media engagement.  Since it’ s inception in 2011, the element14  community has gone on to become an innovation hub and has received numerous awards including a Forrester Grounds ...[Read More]

 David Pellerin
David Pellerin
Senior eCommerce Marketing Manager
Philips North America
David is Senior eCommerce Marketing Manager at Philips Healthcare, a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum. In his role with Philips, David leads marketing efforts for the B2B Healthcare Shop which sells Philips Health Systems products online to customers and ...[Read More]

 Jim Lillig
Jim Lillig
Brand Manager, Digital Marketing
Bosch
Jim brings over 20 years experience to his position at Bosch.  Responsible for all inbound marketing for the Bosch Tools brand in North America.  This includes all earned, paid and owned media.  His team currently oversees all social media activity, media buying as well as managing the 10K+ member BeThePro.com contractor forum/community.
...[Read More]

Industry Boardrooms

LEADERS IN DISTRIBUTION

Continued

Darryl Shaper, Digital Marketing Vice President, Arrow Electronics

An industry specific facilitated strategy discussion focused on addressing challenges and sharing lessons learned within the distribution community

(Limited to 15 Participants)
 Darryl Shaper
Darryl Shaper
Digital Marketing Vice President
Arrow Electronics
Darryl has been working with eCommerce and Digital Marketing since the 90’s as Compaq Computer built it’s first B2B eCommerce store for SMB to compete with Dell.  Darryl has spent over $200M with Google on Adwords during that time and watched the eCommerce and Digital Marketing field e ...[Read More]

3:50 PM Afternoon Refreshment & Networking Break

4:35 PM Interactive Roundtable Discussions

Rob Green, Director of Sales and Marketing, Amazon Business

Charles Sherman, Marketing Cloud Evangelist, Adobe

Aaron Sheehan, Solutions Architect, Classy Llama

Rob Stowell, Client Partner, Codifyd

Aamir Burki, Digital Strategy Practice Director, Codifyd

Dino Eliopulos, Managing Director Client Services, Earley Information Science

Bill Osteraas, Sales & Business Development, OrderCloud.io

Suchit Bachalli, President, Unilog

Randy Higgins, VP Digital Strategy & Business Development, Insite Software

Brian Strojny, Founder/Sr. Vice President, Insite Software

Andrej Maihorn, VP Customer Innovation Americas, Intershop

Jeff Hunt, CEO, Snap36

Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems

Gregg Sampson, Director of Digital Strategy, Perficient Digital

Shannon Hane, Director of Product Marketing, Magento Commerce

Lucas Taddonio, Senior Solutions Consultant, Magento Commerce

Lisa Saacks, VP Business Development, BlueTarp

Joe Mulchay, Director Digital Marketing and Sales, King Koil

Sandeep Kuttiyatur, Founder & President, eComchain

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.  Please choose two discussions for 30 minutes each.
 
Table 1: A Digital Experience Diary- The secrets to awe-inspiring digital experiences 
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 2:
Rob Green, Director of Sales & Marketing, Amazon Business

Table 3: Identifying Challenges in Scaling Your eCommerce Business
Aaron Sheehan, Solutions Architect, Classy Llama

Table 4: Senior Executive, Cloudcraze

Table 5:
Rob Stowell, Director of Sales & Alliances, Codifyd
Aamir Burki, Principal Practice & Consultant Lead, Digital Strategy, Codifyd

Table 6: Why PIM Implementations Alone Do Not Deliver ROI
Dino Eliopulos, Managing Director Client Services, Earley Information Science

Table 7: What Manufacturers & Distributors Need to Know About Modern App Development in Today's API Economy
Bill Osteraas, Sales & Business Development, OrderCloud.io

Table 8: Beyond Responsive, Building a Native Mobile Strategy  
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software 

Table 9: 
Andrej Maihorn, VP Customer Innovation Americas, Intershop

Table 10:
Suchit Bachalli, President, Unilog

Table 11: Manufacturers: Product Pages Are Your Digital Front Door
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems 

Table 12: Leveraging Business Intelligence to Drive Growth
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce

Table 13: Gaining an E-Commerce Advantage with Enhanced Product Content
Jeff Hunt, CEO, Snap36

Table 14: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital

Table 15: Creating An Integrated Credit Platform That Encourages Sales And Provides Optimal Customer UX
Lisa Saacks, VP Business Development, BlueTarp Financial

Table 16: Commerce Strategies for Increasing Your Sales Channels and Revenue
Joe Mulchay, Director Digital Marketing and Sales, King Koil
Sandeep Kuttiyatur, Founder & President, eComchain

Table 17:
Table 18:
Table 19:
Table 20 :

 Rob Green
Rob Green
Director of Sales and Marketing
Amazon Business
Rob Green is the Director & GM of Amazon Business’ go-to-market team. He leads Marketing, Sales, Selection Expansion and Account Management across a diverse portfolio of B2B merchants. Rob recently joined the Amazon Business team after leading the Amazon Marketplace North American Sales organization from 2013-2015. Prior to Amazon, Rob spent more t ...[Read More]

 Charles Sherman
Charles Sherman
Marketing Cloud Evangelist
Adobe
Charles Sherman is Adobe's Sr. Evangelist for Media and Advertising. Charles joined Adobe in 2012 through their acquisition of Efficient Frontier, where he was Senior Sales Engineer. His prior experience includes senior positions at Kenshoo, Yodle, and 24/7 Real Media.

As Marketing Cloud Evangelist, Charles works to drive product and
...[Read More]

 Aaron Sheehan
Aaron Sheehan
Solutions Architect
Classy Llama
Aaron serves as a Solutions Architect at Classy Llama. He has over 6 years experience as an analyst, product manager, and consultant in the business software field. Aaron’s experience helping insurance and healthcare industry companies use technology to be more successful has given him a great foundation for helping eCommerce merchants as well. Aar ...[Read More]

 Rob Stowell
Rob Stowell
Client Partner
Codifyd
Rob is responsible for development and implementation of enterprise-wide product information management strategies at Codifyd's Fortune 500 B2B clients. His understanding of the evolution of modern distribution and focus on innovative streamlining of supplier/distributor relationships makes Stowell a pragmatic change agent who drives results for hi ...[Read More]

 Aamir Burki
Aamir Burki
Digital Strategy Practice Director
Codifyd
Aamir is responsible for developing enterprise-wide digital, content, and e-commerce strategies and Roadmaps for Codifyd’s Fortune 500 B2B clients. His understanding of the relationship among e-commerce conversion, technology, product information, and enterprise search makes Burki a results-driven leader who has solved some of the most pressing iss ...[Read More]

 Dino Eliopulos
Dino Eliopulos
Managing Director Client Services
Earley Information Science
Dino is an experienced leader and innovator in industry and high-end professional IT consulting with deep specialization in user experience and highly complex business applications. He has depth in many industries including Financial Services, Retail / CPG, Telecommunications, Travel and Entertainment, Healthcare, Pharmaceuticals, Hi-Tech Manu ...[Read More]

 Bill Osteraas
Bill Osteraas
Sales & Business Development
OrderCloud.io
B2B eCommerce Evangelist, Sales Guy by day (VP of Business Development at Four51) and Nerd by night (BS in Computer Science from Rensselaer Polytechnic Institute).  Bill has over 15 years of experience helping customers choose and implement B2B eCommerce technology to help them grow revenue, process orders more efficiently, and create value from th ...[Read More]

 Suchit Bachalli
Suchit Bachalli
President
Unilog
Suchit Bachalli is the CEO of Unilog, a global technology company which specializes in e-commerce solutions and enriched product data for the B2B marketplace. He brings nearly 15 years of technology sales and management experience with a focus on wholesale distribution, retail and online commerce. As Unilog’s business grew into North America, in 20 ...[Read More]

 Randy Higgins
Randy Higgins
VP Digital Strategy & Business Development
Insite Software
Randy Higgins is the Vice President of Digital Strategy and Business Development at Insite Software. Randy has over 20 years of experience in software and digital strategy consulting, working to help B2B companies of all size define and execute digital initiatives.
...[Read More]

 Brian Strojny
Brian Strojny
Founder/Sr. Vice President
Insite Software
Brian co-founded Insite in 2004, and has provided strong eCommerce strategy for clients, prospects and global partners. Brian is well-versed in the needs of Insite's manufacturing and distribution clients as a result of his strong ERP consulting background plus his experience and knowledge surrounding b2b ecommerce. ...[Read More]

Andrej Maihorn
VP Customer Innovation Americas
Intershop

 Jeff Hunt
Jeff Hunt
CEO
Snap36
An online marketing veteran, Jeff Hunt spent ten years at Adobe-Scene7 energizing his passion in rich media, merchandising and user experience. After opening Scene7 offices in Chicago, London, Paris and Hamburg, Jeff listened to his clients and recognized an unmet demand for spin photography. Inspired to offer a more visually interactive online exp ...[Read More]

 Paul Wlodarczyk
Paul Wlodarczyk
Product Information Practice Lead
Dakota Systems
Paul Wlodarczyk leads digital transformation projects for Dakota Systems, assuring that our clients achieve measurable business results from structured content, product information management, search, and digital transformation programs. Paul develops strategy and approach, leads engagements, and works closely with executive sponsors to align busin ...[Read More]

 Gregg Sampson
Gregg Sampson
Director of Digital Strategy
Perficient Digital

 Shannon Hane
Shannon Hane
Director of Product Marketing
Magento Commerce
Shannon focuses on product marketing and go-to-market strategies for the Magento Digital Commerce product line and B2B initiatives. Prior to joining eBay/Magento in 2013, Shannon managed product marketing for Yahoo! Small Business, which provides web hosting, ecommerce, and marketing services to small businesses, and held other marketing roles with ...[Read More]

 Lucas Taddonio
Lucas Taddonio
Senior Solutions Consultant
Magento Commerce
I am a leading Senior Solutions Consultant at Magento Commerce that is responsible for analyzing complex B2B and B2C sales processes and providing solutions to enable similar buying behavior online. My expertise allows me to work closely with prospects, customers and technology partners to construct a technology solution that meets or exceeds expec ...[Read More]

 Lisa Saacks
Lisa Saacks
VP Business Development
BlueTarp
Lisa joined BlueTarp in 2016 with over two decades of business development, sales & executive management experience in FinTech, financial media and banking. Most recently, Lisa ran global business development and sales at Gust, a SaaS funding platform used to source and manage early stage investment in 190 countries. While there she played a c ...[Read More]

 Joe Mulchay
Joe Mulchay
Director Digital Marketing and Sales
King Koil
Joe Mulcahy is the Director of Digital Marketing and Sales at King Koil Licensing Company, Inc. King Koil is a global company with its headquarters in Willowbrook, IL.  Joe’s direction includes all aspects of King Koil’s digital strategy including the websites that the company operates. He works extensively to build retail brand demand, both f ...[Read More]

Sandeep Kuttiyatur
Founder & President
eComchain
Sandeep Kuttiyatur has been in the IT industry since his graduation in Bachelor of Engineering (Electrical) in 1989. In the total career spanning close to 30 years, Sandeep has worked for Oracle Corporation (in Australia, MidEast and USA), IBM (Australia) and TCS (India). 
Founded iBiz Software Inc. (iBizSoft) in 2001. Sandeep and ...[Read More]

5:35 PM Roaring 20s Casino Reception

Join us for blackjack and craps as we kick off the second reception of B2B Online 2017.  We’ll have alcohol tastings and delicious appetizers to keep you energized while you go for a full house!  But only if you have the speakeasy password!

6:35 PM End of Day Two




































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