B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Gilbert Moreno
Gilbert Moreno IT Section Manager National Instruments Corp
Gilbert Moreno is an IT professional with over 18 years of experience in both development and management roles. He has worked for National Instruments in its IT organization for 17 years helping to implement, design and manage systems projects in the CRM, ERP and eCommerce spaces. Most recently he has led a group of developers across 3 sites to deliver on NI's Digital Transformation by implementing systems like WebSphere Commerce, Sterling Configurator, Adobe Experience Manager and needed integration to Oracle eBusiness Suite.

Day One: Customer Acquisition and Omnichannel

9:10 AM Keynote: Transforming the B2B Customer Experience with Data-Driven Commerce

Many B2B organizations struggle to manage complex product catalogs and deliver relevant and timely product information as part of the B2B buying experience. Hear from Gilbert Moreno at National Instruments on how they transformed to a data-driven commerce experience to support technical buyers and their need for detailed product information. Learn how investments in new technology and their focus on innovation enabled them to simplify and improve every customer interaction.