B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Gregg Sampson
Gregg Sampson Director of Digital Strategy Perficient Digital


Day Two: Engagement & Customer Experience Optimization

2:50 PM Case Study: The Seven Key Capabilities of CX Leaders

Every organization is in a different stage of digital marketing maturity, which is directly related to its ability to deliver an exceptional customer experience. To make the situation more challenging, customer expectations are increasing every day because Amazon, Google, and other innovators are shaping our digital expectations.  How is a company supposed to create an organization that can meet customer expectations today and identify the biggest opportunities to build a stronger relationship with them? We have determined a set of core competencies and capabilities that CX leaders share that differentiate them from their competition and allow them to deliver a superior customer experience. In this session, you will learn about these seven key capabilities and what you can do to improve on them.  

4:35 PM Interactive Roundtable Discussions

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.  Please choose two discussions for 30 minutes each.
 
Table 1: A Digital Experience Diary- The secrets to awe-inspiring digital experiences 
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 2:
Rob Green, Director of Sales & Marketing, Amazon Business

Table 3: Identifying Challenges in Scaling Your eCommerce Business
Aaron Sheehan, Solutions Architect, Classy Llama

Table 4: Senior Executive, Cloudcraze

Table 5:
Rob Stowell, Director of Sales & Alliances, Codifyd
Aamir Burki, Principal Practice & Consultant Lead, Digital Strategy, Codifyd

Table 6: Why PIM Implementations Alone Do Not Deliver ROI
Dino Eliopulos, Managing Director Client Services, Earley Information Science

Table 7: What Manufacturers & Distributors Need to Know About Modern App Development in Today's API Economy
Bill Osteraas, Sales & Business Development, OrderCloud.io

Table 8: Beyond Responsive, Building a Native Mobile Strategy  
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software 

Table 9: 
Andrej Maihorn, VP Customer Innovation Americas, Intershop

Table 10:
Suchit Bachalli, President, Unilog

Table 11: Manufacturers: Product Pages Are Your Digital Front Door
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems 

Table 12: Leveraging Business Intelligence to Drive Growth
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce

Table 13: Gaining an E-Commerce Advantage with Enhanced Product Content
Jeff Hunt, CEO, Snap36

Table 14: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital

Table 15: Creating An Integrated Credit Platform That Encourages Sales And Provides Optimal Customer UX
Lisa Saacks, VP Business Development, BlueTarp Financial

Table 16: Commerce Strategies for Increasing Your Sales Channels and Revenue
Joe Mulchay, Director Digital Marketing and Sales, King Koil
Sandeep Kuttiyatur, Founder & President, eComchain

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