B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Jason Goldberg
Jason Goldberg SVP Commerce & Content SapientRazorfish
Jason "Retailgeek" Goldberg leads the Commerce & Content Practice at SapientRazorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, REI, and T-Mobile. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Top 500 and has been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject mater experts on the web. He is a member of the board of directors of ‪shop.org‬ (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, a guest lecturer on retail and e-commerce at the Kellogg School of Management for Northwestern University, is a member of the RetailWire braintrust, has a regular column on mediapost, hosts itunes top e-commerce podcast called “The Jason & Scot Show”, and was voted one of retail’s top global influencers by Vend. In 2017 he was inducted into the National Retail Federation “The List.”

Day Two: Engagement & Customer Experience Optimization

9:45 AM Panel: Getting a Seat at the C-Suite Table

One of the biggest hurdles B2B companies have to overcome is driving cultural change. Most are not suited to become digitally fit. Many senior executives are still not convinced that digital and eCommerce are lasting functions, while others even see them as threats. Creating a business case to invest in digital is hard to do. But digital is here to stay, and the sooner the C-suite makes room for it, the better.

  • Removing barriers to adoption within your organization
  • Demonstrating the value of eCommerce to your organization through data
  • Having the best data and analytics to support your internal campaign
  • Spreading the word cross-functionally – tailoring your approach to each department