B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Jeff Buysse
Jeff Buysse VP, Sales And Marketing Digital Demand Activation GOJO Industries, Inc.
Jeff leads the Digital Demand Activation (DDA) team at GOJO Industries, Inc.  GOJO Industries, Inc. is the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings and the inventor of PURELL Instant Hand Sanitizer.  Jeff and his team work closely with leading e-commerce B2B and B2C companies to market and sell GOJO brand products on their sites.  In addition, the team has created robust digital demand generation and product launch processes through marketing automation that are effective to drive sales to GOJO customers.
Jeff spent most of his career leading business marketing and product development teams, North American sales organizations, national account sales teams and new channel development.

Some major accomplishments include the revitalization on the wood floor sanding products division at Clarke Industries as well as acquiring and leading sales and marketing efforts with the office dealer channel, enterprise level national accounts, building service contractors and nationwide sanitary supply distributors.  Jeff also served on the Board of Directors of the National Wood Flooring Association.  

Jeff is a graduate of the University of Arkansas and holds a master degree in international sales and marketing from the St. Louis University.  Jeff resides in Cleveland, OH and is an avid world traveler.



Day One: Customer Acquisition and Omnichannel

2:00 PM Case Study Revolution: Engaging the B2B “Researcher” vs. the B2C “Shopper” to Generate Traffic

Knowing how to engage with your mobile B2B audience throughout the customer journey (for example your B2B "researcher" during the consideration phase) will help generate traffic and build a growing customer base. This Case Study Revolution will cover:
•         Ways to encourage researching on mobile-sites to influence the purchase
•         Tactics to converting as much traffic as possible
•         Additional tools for B2B mobile shopper conversion leveraged from B2C practices
•         Measurement recommendations

2:50 PM Panel Revolution: Creating an App Experience That Will Support Your eCommerce Business

The B2B customer is varied, therefore it’s necessary to understand how to tailor your app to those customer’s needs, turning your app into a tool for your eCommerce business.

•    Figuring out the best use of your app as a support mechanism
•    Deploying your app efficiently to tailor to geography and job function
•    Maintaining and upgrading your app as needed


4:10 PM Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. 

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4:
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9: 
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 10:
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 12: 
Dale Kendall, VP, eCommerce, Wesco Distribution 

Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 14: 

Table 15: