Heading Verndale's Commerce Experience Practice, Jeff brings a holistic and strategic perspective to our client’s solution leveraging over 25 years of business ownership experience and digital strategy leadership across a wide variety of industries and business models. He plays an active role in all commerce engagements at
Verndale and retains a role as strategic advisor and stakeholder throughout our multi-phased commerce implementation programs.
Increasingly relevant, as the role of technology matures across all businesses and departments, Jeff’s back-ground extends beyond any specific digital experience or channel and includes the application of technology within the blend of online and offline interactions. These experiences are rooted in his client work with both CPG and omnichannel retail companies such as Orvis, Green Mountain Coffee Roasters / Keurig and Hershey Chocolate Company, as well as manufacturer sector / B2B channel models in the alternate energy and manufacturing sectors.
Jeff's approach to our Commerce Experience engagements is highly collaborative and seeks to position these digital initiatives as catalyst for organizational and process alignment while defining the role and design of our technology-based experiences.