Jeff Pratt

Commerce Practice Director Verndale

Jeff Pratt runs Verndale’s Commerce Practice, leveraging 25 years of experience in leadership roles across a wide variety of industries and business models.

Jeff’s focus is on scalable digital transformation within the B2B sector - enabling evolution and growth through strategic implementation of commerce best practices, systems integration, and best-in-class technologies.

His client work includes many leading B2B Manufacturers and Distributors including IEWC (Global Wire & Cable), Horizon Solutions (Electrical/Industrial/MRO) and Source Atlantic (Industrial, Electrical/Plumbing). In addition, Jeff has decades of experience with CPG and omni-channel retail brands, such as Orvis, Keurig GMCR, and Hershey Chocolate Company.

Wednesday, May 8, 2024: Day 3

12:20 PM Fireside chat: Expanding Digital Enablement of Omnichannel Experiences

Join Jeff Sleik, Senior Web Manager at IEWC, and Jeff Pratt, Commerce Practice Director at Verndale, for an insightful session on 'Expanding Digital Enablement of Omnichannel Experiences.' IEWC is committed to revolutionizing the digital customer experience by ensuring every interaction is fluid and effortless, regardless of the channel or platform used. This session will provide insights into IEWC's innovative digital marketing and online strategy that leverages historical data and refined self-service options to enhance customer engagement, boost brand visibility, and improve retention rates. Learn about IEWC's path to digital enablement and their commitment to providing customers with a consistent and high-quality digital experience, which is supported by:

Advanced self-service options
Integrated system functions
Robust digital capabilities
In-depth customer and product insights

Explore how IEWC has transformed its approach to digital enablement, fostering stronger customer relationships, and improving the efficiency of internal marketing, sales, and support functions.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda