B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Jim Lillig
Jim Lillig Brand Manager, Digital Marketing Bosch
Jim brings over 20 years experience to his position at Bosch.  Responsible for all inbound marketing for the Bosch Tools brand in North America.  This includes all earned, paid and owned media.  His team currently oversees all social media activity, media buying as well as managing the 10K+ member BeThePro.com contractor forum/community.

A veteran of several late '90s startups, Jim has worked on all ends of the digital spectrum.  From publishers to networks, retailers to brands.  Jim is passionate about leveraging the scale and efficiencies that digital can deliver for enterprises, while making sure it doesn't get too creepy.



Day One: Customer Acquisition and Omnichannel

4:10 PM Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. 

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4:
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9: 
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 10:
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 12: 
Dale Kendall, VP, eCommerce, Wesco Distribution 

Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 14: 

Table 15:



Day Two: Engagement & Customer Experience Optimization

3:10 PM Panel Revolution: Recognizing the Opportunities and Pitfalls Around the Usage of Social Media Platforms

As B2B continues to move further into the digital space, the question of when and how social media is relevant becomes increasingly important. In this session hear B2B leaders discuss their experiences.

•    Initiating new relationships through a social media platform
•    Teaching user and building brand awareness
•    What social media opportunities are available?  How do you identify when it is a waste of time?