One of the biggest hurdles B2B companies have to overcome is driving cultural change. Most are not suited to become digitally fit. Many senior executives are still not convinced that digital and eCommerce are lasting functions, while others even see them as threats. Creating a business case to invest in digital is hard to do. But digital is here to stay, and the sooner the C-suite makes room for it, the better.
- Removing barriers to adoption within your organization
- Demonstrating the value of eCommerce to your organization through data
- Having the best data and analytics to support your internal campaign
- Spreading the word cross-functionally – tailoring your approach to each department