B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Jody Yeganeh
Jody Yeganeh Senior Director, eCommerce, Lawson Products
Jody Yeganeh is Senior Director of Digital Marketing & ECommerce for Lawson Products, Inc., a distributor of MRO products based in Chicago, Ill.  Jody is responsible for the development and support of all Lawson Products websites, all business transacted over the Internet, Mobile Web and Catalog apps for customers and the organization’s sales team, as well as digital marketing & advertising programs.

Prior to Lawson Products, Jody was with Sears Holdings Corporation where she led direct business acquisition efforts, including search (SEM/SEO) and affiliate marketing for Sears.com and Kmart.com.  Before Sears, she spent seven years with W.W. Grainger, Inc., where she led Internet marketing for Grainger.com.  Jody has also worked for Anixter, Inc., a $4B global distributor.  During her ten years with Anixter, Jody was responsible for the Marketing Communications organization, including the company’s initial entry into Internet marketing and EBusiness.  

She holds a BA from Ohio Northern University and an MA from the University of Chicago.

The combination of Jody’s e-business expertise and marketing experience in the B2C and B2B Industrial Distribution markets has enhanced her ability to leverage digital media and technology to drive sales and growth for the businesses she has supported.

Day Three: Retention & The Customer Journey

9:10 AM Panel Revolution: Integrating Your ERP System with eCommerce to Build a High Performing and Agile e-Business Experience

One of the biggest struggles B2B companies face when trying to update their platforms is how to integrate them with already existing legacy systems.  An ERP system is the backbone of a company’s infrastructure, yet many are too old to fit seamlessly into the latest eCommerce platform.  They require customization, patience and a little bit of elbow grease.

•    Understanding the headaches of the slow-performing and inflexible ERP platform
•    Creating an integrated system that is built for global scaling
•    Evaluating the benefits of de-coupling your ERP system from your e-commerce platform
•    Integrating new technologies and tools to better serve your ERP system

10:50 AM Panel: Don’t Be a Commodity, It’s Not Worth the Price

For many B2B companies, they sit in a saturated market, made even more saturated by the introduction of marketplaces.  So how does everyone compete?  When you are losing market share, many resort to cutting prices.  But this is only a temporary solution.  In order to really compete in today’s digital world, you must deliver a differentiated experience.

Competing in a saturated market without resorting to price hacking
Building a relationship through your marketplaces so you are not reliant on your pricing
Creating an experience that goes beyond the shopping cart