B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Joe Mulchay
Joe Mulchay Director Digital Marketing and Sales King Koil
Joe Mulcahy is the Director of Digital Marketing and Sales at King Koil Licensing Company, Inc. King Koil is a global company with its headquarters in Willowbrook, IL.  Joe’s direction includes all aspects of King Koil’s digital strategy including the websites that the company operates. He works extensively to build retail brand demand, both for the King Koil brand and its retail partners.  

Mr. Mulcahy has generated sales and demand for products using digital marketing strategies for over 20 years. Understanding consumer search behavior and how that translates into brick and mortar sales is a strong part of his knowledge base. B to B and   B to C decision makers each have digital journeys which begin with research and end with a purchase. Joe is a constant study of these ‘journeys’ which allows for his significant knowledge gains in product and brand demand.

Joe’s professional experiences include: 
Internet Sales and Service Director for the Bedding Experts of Chicago
Sales Manager for Aetna US Healthcare and NYLCare health plans.  
Joe also owned and operated a six-store retail chain in the Chicago area.



Day Two: Engagement & Customer Experience Optimization

4:35 PM Interactive Roundtable Discussions

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.  Please choose two discussions for 30 minutes each.
 
Table 1: A Digital Experience Diary- The secrets to awe-inspiring digital experiences 
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 2:
Rob Green, Director of Sales & Marketing, Amazon Business

Table 3: Identifying Challenges in Scaling Your eCommerce Business
Aaron Sheehan, Solutions Architect, Classy Llama

Table 4: Senior Executive, Cloudcraze

Table 5:
Rob Stowell, Director of Sales & Alliances, Codifyd
Aamir Burki, Principal Practice & Consultant Lead, Digital Strategy, Codifyd

Table 6: Why PIM Implementations Alone Do Not Deliver ROI
Dino Eliopulos, Managing Director Client Services, Earley Information Science

Table 7: What Manufacturers & Distributors Need to Know About Modern App Development in Today's API Economy
Bill Osteraas, Sales & Business Development, OrderCloud.io

Table 8: Beyond Responsive, Building a Native Mobile Strategy  
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software 

Table 9: Developing A Scalable Platform Strategy For Today’s Needs And Tomorrow’s Growth
Andrej Maihorn, VP Customer Innovation Americas, Intershop

Table 10:
Suchit Bachalli, President, Unilog

Table 11: Manufacturers: Product Pages Are Your Digital Front Door
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems 

Table 12: Leveraging Business Intelligence to Drive Growth
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce

Table 13: Gaining an E-Commerce Advantage with Enhanced Product Content
Jeff Hunt, CEO, Snap36

Table 14: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital

Table 15: Creating An Integrated Credit Platform That Encourages Sales And Provides Optimal Customer UX
Lisa Saacks, VP Business Development, BlueTarp Financial

Table 16: Commerce Strategies for Increasing Your Sales Channels and Revenue
Joe Mulchay, Director Digital Marketing and Sales, King Koil
Sandeep Kuttiyatur, Founder & President, eComchain

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