For many B2B companies, they sit in a saturated market, made even more saturated by the introduction of marketplaces. So how does everyone compete? When you are losing market share, many resort to cutting prices. But this is only a temporary solution. In order to really compete in today’s digital world, you must deliver a differentiated experience.
• Competing in a saturated market without resorting to price hacking
• Building a relationship through your marketplaces so you are not reliant on your pricing
• Creating an experience that goes beyond the shopping cart