B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Ken Novak
Ken Novak eBusiness Manager Parker Hannifin Corporation
Digital native and full time Dad that only eats stabbable pasta. With 20 years of digital marketing experience, it has been his one and only focus since his career began. Owning an extensive resume of defining and executing a myriad of digital strategies ranging the entire spectrum of the communications landscape, there are not many marketing challenges he has not seen. Other than his daughters (which he shamelessly promotes), his pride is quantified business results fueled by the most efficient use of technology and communication strategies. That pride is exemplified in his current role as Global eBusiness Marketing Manager for Parker (a Fortune 200 company). Connect with or follow Ken socially on:
LinkedIn: www.linkedin.com/in/kennovak
Twitter: @kennovak3



Day One: Customer Acquisition and Omnichannel

4:10 PM Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. 

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4:
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9: 
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 10:
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 12: 
Dale Kendall, VP, eCommerce, Wesco Distribution 

Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 14: 

Table 15:



Day Two: Engagement & Customer Experience Optimization

3:10 PM Panel Revolution: Building Your Product Content and Organizing Your SKUs to Increase Sales

With so many products to get online, it can be an overwhelming task. This panel talks about how to get organized and prioritize getting your products online.

•    Tips and tricks for aggregating millions of SKUs
•    Investing your resources to most effectively organize your product content
•    Keeping effective merchandising strategies top of mind
•    Identifying your customer’s most pertinent information needs to give them the fastest results