B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Lisa Saacks
Lisa Saacks VP Business Development BlueTarp
Lisa joined BlueTarp in 2016 with over two decades of business development, sales & executive management experience in FinTech, financial media and banking. Most recently, Lisa ran global business development and sales at Gust, a SaaS funding platform used to source and manage early stage investment in 190 countries. While there she played a critical role in launching regional, startup ecosystem platforms, such as Tech.London, a public-private partnership with the Mayor of London. Prior to Gust, she led Strategic Partnerships at SecondMarket, the marketplace for alternative investments, where she also created and managed Alchemy Magazine, a publication on the alternative asset class.

In 2016, The New York Business Journal named Lisa an honoree for its Women of Influence Award, which was presented to female business leaders in the New York City area who innovate, succeed and pay it forward.

Lisa holds a Masters in International Affairs from Columbia University and a BA from the University of Michigan.



Day Two: Engagement & Customer Experience Optimization

4:35 PM Interactive Roundtable Discussions

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.  Please choose two discussions for 30 minutes each.
 
Table 1: A Digital Experience Diary- The secrets to awe-inspiring digital experiences 
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 2:
Rob Green, Director of Sales & Marketing, Amazon Business

Table 3: Identifying Challenges in Scaling Your eCommerce Business
Aaron Sheehan, Solutions Architect, Classy Llama

Table 4: Senior Executive, Cloudcraze

Table 5:
Rob Stowell, Director of Sales & Alliances, Codifyd
Aamir Burki, Principal Practice & Consultant Lead, Digital Strategy, Codifyd

Table 6: Why PIM Implementations Alone Do Not Deliver ROI
Dino Eliopulos, Managing Director Client Services, Earley Information Science

Table 7: What Manufacturers & Distributors Need to Know About Modern App Development in Today's API Economy
Bill Osteraas, Sales & Business Development, OrderCloud.io

Table 8: Beyond Responsive, Building a Native Mobile Strategy  
Randy Higgins, VP Digital Strategy & Business Development, Insite Software
Brian Strojny, Founder/Sr. Vice President, Insite Software 

Table 9: 
Andrej Maihorn, VP Customer Innovation Americas, Intershop

Table 10:
Suchit Bachalli, President, Unilog

Table 11: Manufacturers: Product Pages Are Your Digital Front Door
Paul Wlodarczyk, Product Information Practice Lead, Dakota Systems 

Table 12: Leveraging Business Intelligence to Drive Growth
Shannon Hane, Director of Product Marketing, Magento Commerce
Lucas Taddonio, Sr. Solutions Consultant, Magento Commerce

Table 13: Gaining an E-Commerce Advantage with Enhanced Product Content
Jeff Hunt, CEO, Snap36

Table 14: The Seven Key Capabilities of CX Leaders
Gregg Sampson, Director of Digital Strategy, Perficient Digital

Table 15: Creating An Integrated Credit Platform That Encourages Sales And Provides Optimal Customer UX
Lisa Saacks, VP Business Development, BlueTarp Financial

Table 16: Commerce Strategies for Increasing Your Sales Channels and Revenue
Joe Mulchay, Director Digital Marketing and Sales, King Koil
Sandeep Kuttiyatur, Founder & President, eComchain

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