B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Matt Clark
Matt Clark VP, eCommerce Premier Farnell
Matt Clark leads Premier Farnell’s global digital marketing & eCommerce team, delivering $500 million in yearly e-commerce sales through more than 40 websites around the globe. Matt has held eCommerce, sales, marketing and customer service positions at Dell, PCM, Saturn and EDS. He received his bachelor’s degree from Purdue and a MBA from Vanderbilt University. Premier Farnell, recently acquired by Avnet, is a global high-service electronics distributor, and has an online community of more than 450,000 design engineers and tech hobbyists. They were nominated for Internet Retailer’s B2B Player of the Year in 2015 & 2016.

Day One: Customer Acquisition and Omnichannel

11:30 AM Panel: Measuring the ROI of Your Systems and Platforms: Justifying The Investment

As B2B companies continue to purchase new tools and systems, they continue to need more resources from their organizations.  Measuring how well your platforms are performing and who is responsible for the success or failure is vital to justifying technology spend. 

•    Identifying the goals of your attribution program
•    Defining your attribution parameters – what’s your measuring method
•    Navigating the data extracted from your model to identify where to dedicate resources
•    Taking the data from your program and investing in areas with the greatest return

Day Two: Engagement & Customer Experience Optimization

3:10 PM Panel Revolution: Building Your Product Content and Organizing Your SKUs to Increase Sales

With so many products to get online, it can be an overwhelming task. This panel talks about how to get organized and prioritize getting your products online.

•    Tips and tricks for aggregating millions of SKUs
•    Investing your resources to most effectively organize your product content
•    Keeping effective merchandising strategies top of mind
•    Identifying your customer’s most pertinent information needs to give them the fastest results