Day One: Customer Acquisition and Omnichannel
Many say the art of carrying on a conversation is dying due to advances in technology, connectivity and instant access to data and information. But in B2B, conversations still play a critical role in understanding customers’ needs. Mike Roth, Senior Director of eCommerce for MSC, shares MSC’s insights on how conversations are even more important in today’s digital world.
• The more digital the world becomes, the more important people and trust become in delivering a seamless customer experience.
• People’s preferences are changing. Are you prepared to have conversations in the way your customers prefer?
• The conversation is about to change again. Are you thinking about how to handle the next generation of conversations?
This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce.
Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin
Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management
Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch
Jeff Buysse, VP, Sales & Marketing, GOJO Industries
Dawn Zassick, Sr. Director Marketing, Tucker Rocky
Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch
Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial
Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands
Jodi White, CFO, BayWa r.e. Solar Systems LLC
Boaz Soifer, CEO, BayWa r.e. Solar Systems
Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe
Dale Kendall, VP, eCommerce, Wesco Distribution
Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply