B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Mike Roth
Mike Roth Senior Director, eCommerce MSC Industrial Supply Co.
Michael Roth serves as Senior Director of eCommerce for MSC Industrial Supply Co., a leading North American distribution of maintenance, repair and operations (MRO) products and services. Michael and his team are responsible for designing and implementing MSC’s digital experience, which accounts for nearly 60 percent of MSC’s sales.  MSC was recently named B2B eCommerce Player of the Year by Internet Retailer magazine. Michael has more than 18 years of experience in industrial distribution, B2B eCommerce, product content and application development. He holds a bachelor’s degree in Marketing from Messiah College.


Day One: Customer Acquisition and Omnichannel

10:50 AM Keynote: Let’s Talk.

Many say the art of carrying on a conversation is dying due to advances in technology, connectivity and instant access to data and information. But in B2B, conversations still play a critical role in understanding customers’ needs. Mike Roth, Senior Director of eCommerce for MSC, shares MSC’s insights on how conversations are even more important in today’s digital world. 
Key Takeaways:

•    The more digital the world becomes, the more important people and trust become in delivering a seamless customer experience. 
•     People’s preferences are changing. Are you prepared to have conversations in the way your customers prefer?
•     The conversation is about to change again. Are you thinking about how to handle the next generation of conversations?

4:10 PM Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. 

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4:
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9: 
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 10:
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 12: 
Dale Kendall, VP, eCommerce, Wesco Distribution 

Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 14: 

Table 15: