B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Natalie Dzepina
Natalie Dzepina Marketing Manager Keurig Canada
Natalie’s marketing career has seen her move from agency-side for firms like Cossette, to client-side for some of Canada’s largest companies, including Standard Life, Sun Life and Transcontinental. In her current position at Keurig, she oversees marketing to a large network of Authorized Distributors, so she’s just the person to ask how to convince distributors of the importance of a strong brand, how to create the marketing material they need, how to get the right messages and products going out and communicated to the end-user, and how to keep distributors motivated.

Day Three: Retention & The Customer Journey

9:50 AM Keynote: Enhancing the Relationship Between Manufacturers and Distributors to Keep the Message and the Product Flowing

The relationship between a supplier and their distributor is a very important one.  Suppliers depend on distributors to pass their brand and message along, to provide the same level of product content and detail as they would, and to represent them in every way when facing the customer.  But many distributors feel they don’t have the proper tools to educate their customers on their suppliers.

•    Managing the relationship between manufacturers and distributors – understanding what’s getting lost in translation
•    Building fresh content for your distributors – what manufacturers need to know to get their message to the end consumers
•    Differentiating your content from your distributors while staying on message – how to complement each other