B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Whitepaper & Video Center

Understanding & Adapting to Modern B2B Buyer Expectations: How B2B Companies Can Improve Buyer Relationships with Intuitive Digital Solutions

Over the past two years, it has become increasingly important that B2B buyers have the same digital purchasing capabilities that they are used to in their lives as consumers. Many B2B companies were forced to switch to digital sales to keep their employees safe during the pandemic, and they are prioritizing digital CX initiatives to meet their customers’ demands. This report explores B2B buyers’ current experience with digital B2B sales. It provides information about B2B buyers’ current expectations and includes key suggestions for how companies can better serve digital B2B buyers moving forward.


Pipeline optimization in the B2B accounting and consulting sector

In the B2B accounting and consulting sector, pipeline optimization is key to success. Sellers need to be able to identify potential clients and build relationships quickly to expand their business beyond organizational silos. This report explores how sellers at B2B accounting and consulting firms currently operate, build pipeline, and expand their client bases. Based on a survey of 100 leaders in this space, it provides readers with important insights into strategy and pipeline optimization.


Case Study: How Boeing Prioritizes & Strategizes with Digital Technology

Boeing's expertise in aerospace technology is second to none, paving the way for them to successfully guide companies into an era of unprecedented progress and advancement. As a leading designer, manufacturer and supplier of aviation aircrafts, rotorcrafts, rockets, satellites, telecommunications and more-- their knowledge base not only extends far but also expands deeper in this case study.


The State of Digital B2B: An analysis of the Mega Trends Shaping the B2B Buying Landscape

B2B businesses have spent the past few years adapting to shifting trends. More and more B2B interactions are now digital, and younger, digital-first B2B buyers expect the same levels of convenience and expedience they see as consumers in their B2B transactions. This report explores the key trends that are reshaping the B2B landscape, such as diversity, personalization, digitization, and artificial intelligence.


The Impact of Generative AI on Search and Knowledge Discovery in the Manufacturing Sector

The accelerating development and adoption of Artificial Intelligence (AI) in search and knowledge discovery methods is transforming operations for manufacturers and distributors. To effectively leverage these technologies, companies must ensure that their AI programs are robust and responsive to user needs. This report outlines the potential benefits of AI in knowledge discovery and identifies how a comprehensive, strategic approach is crucial to ensuring sustainable integration. Expectations for the future are high. Although only 1% of the respondents consider their current AI programs for search and discovery “very mature,” 42% believe their AI programs will be very mature within the next two years.


B2B Online 2022 Innovation Briefing

Covid has pushed ecommerce past the point of no return. Ecomm leaders have a difficult job of ensuring that improving their strategy for the years to come, increasing value for customers while continue to push the envelope. Gartner reported that 80% of marketing executives think their most important sales channel with be their digital commerce over the next two years. Companies will be forced to make decisions that will alter their business in the coming months and it’s vital to ensure you’re staying up to speed on the latest trends that will disrupt or enhance your business.