B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Rajesh Char
Rajesh Char Director, Customer Experience & Digital Marketing Ricoh USA
I am a senior Digital product leader that enjoys working on innovative challenges with fast-paced product-focused organizations that believe in and practice Agile principles. 

My core competency is leading digital business transformation through Agile product management and UX. I get a rush from driving digital product strategy for an organization that is looking to disrupt their industry and transform their business processes. I chose product management as my career track because it affords me the perfect blend of technology and business - being able to leverage my deep technical background, and applying them to solve real-world business problems in delivering successful outcomes.

Day Two: Engagement & Customer Experience Optimization

9:45 AM Panel: Getting a Seat at the C-Suite Table

One of the biggest hurdles B2B companies have to overcome is driving cultural change. Most are not suited to become digitally fit. Many senior executives are still not convinced that digital and eCommerce are lasting functions, while others even see them as threats. Creating a business case to invest in digital is hard to do. But digital is here to stay, and the sooner the C-suite makes room for it, the better.

  • Removing barriers to adoption within your organization
  • Demonstrating the value of eCommerce to your organization through data
  • Having the best data and analytics to support your internal campaign
  • Spreading the word cross-functionally – tailoring your approach to each department