The segments within B2B are as varied as the products they carry. Be it sales of a product, software, service or a system, to a channel partner, OEM or an organisation and be it consumer products or healthcare… every segment has its own set of problems and concerns. Understanding how protected your segment is and their buying journey is paramount to building your next steps in omnichannel. While a health systems manufacturer has some time to build their eCommerce base, an office supply distributor should already be finished and working on a customer experience strategy.
• Understanding how protected your segment of the industry is from digital
• Comparing segments and their digital fitness
• Navigating the segments to determine if you should be adapting at your current rate
• Finally, navigating the pace of change of you and your peers