B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Shalin Shah
Shalin Shah VP, Channel Development Georgia-Pacific LLC
Shalin Shah is Vice President of Channel Development at Georgia-Pacific Professional (GP PRO) responsible for leading sales and customer marketing capabilities in joint business planning and eCommerce. Upon arriving at Georgia-Pacific he was the director of marketing strategy and analytics team on the Retail business.  He then became the Senor Director of Innovation for the Retail Tissue business before taking on his current role in 2014. He can be reached at shalin.shah@gapac.com 

Day Two: Engagement & Customer Experience Optimization

9:00 AM Keynote: Breaking the Content Myth: The Importance of Profitability & Supply Chain

We have heard for a while now that content is king.  While content is important to tell the story and help people understand, is content any good if there is no sale? In a B2B world – it is typically about the deal, the service and multiple things that are brought to a table beyond a widget. Although content is necessary, it’s easy to lose site of the additional information we can bring on improved distribution networks, improved order enhancements, service models, flexible and adaptable supply chains.