B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Tom Gale
Tom Gale President & Publisher Modern Distribution Management
Tom Gale is publisher of Modern Distribution Management and mdm.com and leads the company’s market research and analytics division, MDM Analytics. Since 1967, MDM has been the definitive resource for distribution management best practices, competitive intelligence and market trends through its newsletters, market reports, conferences, webcasts and market analytics services. He has provided marketing services, tools and competitive intelligence to industrial markets and distribution channels for more than 30 years.
 
As a principal of MDM since 1992, he has written extensively on industrial distribution channel strategies, trends and disruptive models. Tom was an executive editor and chapter author of the Distributor’s Guide to Analytics, published by MDM in 2015, and a co-author of Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company, published by the National Association of Wholesaler Distributors.



Day One: Customer Acquisition and Omnichannel

4:10 PM Manufacturer & Distribution Only Interactive Roundtables

This is your opportunity to break into small groups and brainstorm with your peers on specific topics around digital marketing and eCommerce. 

Table 1: Organization Design for Marketing & Sales Alignment in Decentralized Organizations
Ken Novak, Global eBusiness Marketing Manager, Parker Hannifin

Table 2: Build a Differentiation Wall: Best Practices to Fight Cross-Channel Competition
Tom Gale, President & Publisher, Modern Distribution Management

Table 3: Manufacturer Strategies for Content Success
Sonesh Shah, Digital Director, Bosch

Table 4:
Jeff Buysse, VP, Sales & Marketing, GOJO Industries

Table 5:
Dawn Zassick, Sr. Director Marketing, Tucker Rocky

Table 6: Communities: Do they work for B2B brands?
Jim Lillig, Brand Manager, Digital Marketing, Bosch

Table 7: Let’s Talk: The Role of Conversations in The Digital Age
Mike Roth, Senior Director, eCommerce, MSC Industrial

Table 8: Engaging Your Salesforce to Increase Online Sales
Sophia Drivlas, VP eCommerce, Interline Brands

Table 9: 
Jodi White, CFO, BayWa r.e. Solar Systems LLC

Table 10:
Boaz Soifer, CEO, BayWa r.e. Solar Systems

Table 11: A Digital Experience Diary- The secrets to Awe Inspiring Digital experiences
Charles Sherman, Marketing Cloud Evangelist, Adobe

Table 12: 
Dale Kendall, VP, eCommerce, Wesco Distribution 

Table 13: Why Customer Experience Matters - Changing Demographics of the B2B Buyer
Kevin Roskopf, Director of Customer Relations, ibSupply

Table 14: 

Table 15: