Tracy Schiedel is Director of Marketing for Curbell Plastics, Inc., a plastics distributor based in Orchard Park, NY. With over 25 years dedicated to the marketing discipline, much of Tracy’s work involves working with business teams to implement strategic programs, technology, and change management that drive engagement throughout the customer experience.
In her current role, Tracy is involved with multiple strategic initiatives to support delivering a positive customer experience internally or for external customers. Using a traditional, digital, or systems approach, Tracy orchestrates the integration of key marketing communications, CRM, and customer service to deliver consistent experiences and sustainable profits for the brand.
Curbell Plastics is a leading supplier of plastic shapes, adhesives and tapes to a wide range of industries including manufacturers of military, aerospace, and semiconductor equipment. Curbell’s products include commodity materials as well as high performance materials capable of operating in extreme environments.