B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Tracy Schiedel
Tracy Schiedel Marketing Director Curbell Plastics
Tracy Schiedel is Director of Marketing for Curbell Plastics, Inc., a plastics distributor based in Orchard Park, NY. With over 25 years dedicated to the marketing discipline, much of Tracy’s work involves working with business teams to implement strategic programs, technology, and change management that drive engagement throughout the customer experience.

In her current role, Tracy is involved with multiple strategic initiatives to support delivering a positive customer experience internally or for external customers. Using a traditional, digital, or systems approach, Tracy orchestrates the integration of key marketing communications, CRM, and customer service to deliver consistent experiences and sustainable profits for the brand.

Curbell Plastics is a leading supplier of plastic shapes, adhesives and tapes to a wide range of industries including manufacturers of military, aerospace, and semiconductor equipment.  Curbell’s products include commodity materials as well as high performance materials capable of operating in extreme environments.

Day Three: Retention & The Customer Journey

2:15 PM Case Study Revolution: It’s Not Just a “Marketing Project”: Get the Entire Organization On-Board with Digital

Learn how a 75-yr old industrial distributor built readiness and excitement during an eCommerce website implementation. With laser-focus on employee engagement, the marketing team was able to rollout a robust, responsive website on-time and within budget.

Hear about proven techniques for helping internal audiences to embrace the digital vision.
See how a small marketing team created internal awareness and “buzz” to gain momentum in a decentralized business.
Learn how Curbell created a seamless customer experience via multiple sales channels including web, telephone, and in-person sales visits.