B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Day Three: Prepping for the Future of Digital


Wednesday, May 1, 2019

Digital is evolving at such a rapid pace, don’t miss this opportunity to hear how your peers are preparing for the future to set your strategy for the year ahead.


7:45 am - 8:30 am Private Invitation Only Breakfast

Round out your experience at B2B Online with an interactive breakfast session! Interested in hosting a breakfast to make new connections?
Contact Alicia Upchurch 646.200.7452 or alicia.upchurch@wbresearch.com

8:00 am - 8:30 am Continental Breakfast & Registration

8:30 am - 8:35 am Welcome Remarks

Marissa Alvord - Program Director, B2B Online
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Marissa Alvord

Program Director
B2B Online

8:35 am - 8:50 am Chairperson’s Opening Address

Interested in showcasing thought leadership as Chairperson? 
Contact Alicia Upchurch 646.200.7452 or alicia.upchurch@wbresearch.com

8:50 am - 9:15 am Keynote Fireside Chat and AMA (Ask me Anything): From Supply Chain to eCommerce, Blockchain Explained

Matt Sample - Vice President, Manufacturer Operations, AmerisourceBergen
Blockchain has been one of the biggest technology buzzwords over the last few years and it continues to be a mystery to most. Blockchain is the technology behind Bitcoin, and it’s not just for the finance industry and payments! Beyond the finance industry, Blockchain is being used in supply chain to track inventory management and drive efficiencies. Matt Sample, Vice President, Manufacturer Operations for AmerisourceBergen, one of the leading healthcare distributors is an early adopter of Blockchain. In this interactive fireside chat, Matt will shed light on how Blockchain is influencing business models in manufacturing and distribution, and take audience questions in this all new Ask Me Anything style session. Questions will be submitted digitally and kept anonymous, there are no silly questions here!

• Knowing Bitcoin misconceptions and what Blockchain is not
• Understanding current use cases for Blockchain in manufacturing and distribution
• Assessing future opportunities in eCommerce payments, including decentralized marketplaces and lower costs

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Matt Sample

Vice President, Manufacturer Operations
AmerisourceBergen

9:15 am - 9:45 am Keynote Stand-Up Set: Proactive Strategies to Prepare for the Future of eCommerce

Darren Taylor - CMO, MORSCO - an Advent International Investment
Digital transformations are picking up steam, but market changes are happening even more rapidly. From transparency of data, to the impacts of marketplaces and Amazon, there many things keeping CMOs up at night. In this all new format, Darren Taylor, Chief Marketing Officer, MORSCO and part-time stand-up comic will share what’s on his mind. Bringing the spirit of Second City, expect laughs, commiseration and how-tos! Darren will explore how to get ahead of non-traditional competitors coming after your market share, including:

• Mapping out where your business is now and where you see the future going with the rise of personalization, automation, disruptions in delivery and more
• Examining global growth opportunities as you scale your digital business
• Devising a growth strategy that evaluates trends without being reactive

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Darren Taylor

CMO
MORSCO - an Advent International Investment

Technology is evolving at such a rapid pace that it can be challenging to keep up with the latest innovations in the marketplace. How can you determine the latest fad versus the true market disruptor? When should you invest and when should you wait? How can you get the most bang for you buck? Tech savvy digital evangelists will cut through the hype and answer all your burning tech questions, including:

• What are the current and future technologies that will fuel eCommerce?
• How do you prioritize the future and learn from missteps?
• How do you vet IoT, AI, machine learning, automation and more?
• What tech will drive the future of B2B eCommerce? 

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Gilbert Moreno

Director of Information Technology, eBusiness Applications (ni.com)
National Instruments

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Robert Elzner

Director, Global eCommerce
Dell, Inc.

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William Uppington

Chief Product Officer
BloomReach

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Marta Dalton

Global Director eCommerce
Unilever

10:15 am - 10:45 am Morning Pick-me-up Refreshment & Networking Break

It’s day three of the event so ensure you are refreshed to soak up every last bit of information!

10:45 am - 11:10 am Keynote: Partnering Across the Supplier Ecosystem to Drive Joint Marketing

Marcio Moerbeck - Director, Worldwide Partner Marketing, Citrix
When Marcio Moerbeck joined Citrix three years ago, he made it a top priority to drive digital marketing through distribution partners to help grow the business. He and his team revamped the department and invested in building content and programs that drive digital marketing through the Citrix KickStart program to amplify reach and grow revenues.
Hear lessons learned, including:

• Designing a content strategy to syndicate to partners in the ecosystem
• Becoming a better partner in a multichannel environment
• Revamping the program to focus on partners driving additional marketing activities

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Marcio Moerbeck

Director, Worldwide Partner Marketing
Citrix

11:10 am - 11:20 am Innovation Spotlight

Digital programs are in a state of constant evolution and growth. Hear the latest on the future of eCommerce to capitalize on future growth. 
Interested in showcasing your latest solutions in a quick-fire session? Contact Alicia Upchurch 646.200.7452 or alicia.upchurch@wbresearch.com

11:20 am - 11:45 am Lightning Round Keynote Panel Discussion: What Can be Automated Now to Increase Efficiency and Drive Growth?

Brian Fricano - CEO, Sustainable Supply Michael Powers - eCommerce and Digital Marketing Manger, Hill & Markes, Inc. Miriam Metcalfe - Marketing Manager, Dormer Pramet
B2B eCommerce growth is booming! Businesses are quickly looking to scale operations to deliver on this growth and automation opportunities are a marketer’s new best friend. What automation opportunities are available to drive efficiency and create cost savings opportunities for customers? How can automation shift lower dollar orders to the online channel? Find out how to capitalize on automation, including:

• Exploring algorithms for pricing automation to reduce manual work
• Evolution of supply chain integration, logistics and payment gateways
• Using AI to automate content, including chatbots
• Opportunities to use AI for segmentation and targeted campaigns
• Utilizing machine learning to automate customer care

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Brian Fricano

CEO
Sustainable Supply

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Michael Powers

eCommerce and Digital Marketing Manger
Hill & Markes, Inc.

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Miriam Metcalfe

Marketing Manager
Dormer Pramet

11:45 am - 11:55 am Innovation Spotlight

Digital programs are in a state of constant evolution and growth. Hear the latest on the future of eCommerce to capitalize on future growth. 
Interested in showcasing your latest solutions in a quick-fire session? Contact Alicia Upchurch 646.200.7452 or alicia.upchurch@wbresearch.com

The internet is so vast, its incredibly difficult to monitor, especially when it comes to price. How do you manage pricing and product complexity in a multi-channel environment? What should you know about showing price online? Panelists will share top tips to manage price in omni-channel, including:

• Monitoring pricing across a broad distribution and marketplace landscape
• Revising outdated pricing models to meet eCommmerce expectations without disrupting the market
• Reviewing best practices for handling pricing competition in marketplaces
• Leveraging pricing automation to reducing manual processes

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Mitch Lee

Profit Evangelist
Vendavo

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Conor Woulfe

Vice President, Ecommerce
Performance Health

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Ajay Kamble

CIO
Turtle & Hughes, Inc.

12:25 pm - 12:45 pm Interactive Tabletop Discussions: Your Amazon Battleplan: Inspiration and Lessons Learned

“Resource.” “Threat.” “Partner.” No matter who you are, you cannot ignore Amazon. After two and a half days of content packed sessions, this is your opportunity to have an intimate conversation about the industry’s biggest disruptor.

• How can your company best position itself to leverage Amazon’s example while also protecting its market share?
• Amazon is winning through data and logistics, how is your company investing to compete?

12:45 pm - 1:45 pm Lunch for All Attendees

12:45 pm - 1:45 pm Private Invitation Only Lunch Workshop

1:45 pm - 2:15 pm Fireside Chat: IoT, AI, Automation and Beyond, Demystifying Disruptions in Data

Michael Ali - Chief Technology Officer, Omega Engineering
IoT, AI, automation, Blockchain and machine learning are some of the biggest buzzwords in tech and each capability relies on high quality data. Data is exploding at rapid rates, especially as marketers access new kinds of data sets, from spend data to geolocation data to further grow the business. What do each of these capabilities mean and what opportunities can they open up? Panelists will debunk data myths to help you better leverage data to deliver business value. Find out:

• What’s required to clean up your data to harness new opportunities
• The differences between the roles of data, AI, automation and IoT
• How to leverage data driven opportunities to drive long-term operational efficiency

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Michael Ali

Chief Technology Officer
Omega Engineering

2:15 pm - 2:25 pm Innovation Spotlight

Digital programs are in a state of constant evolution and growth. Hear the latest on the future of eCommerce to capitalize on future growth. 

Interested in showcasing your latest solutions in a quick-fire session? Contact Alicia Upchurch 646.200.7452 or alicia.upchurch@wbresearch.com

2:25 pm - 2:45 pm CASE STUDY: Leveraging CPQ Solutions Across the Enterprise to Optimize Experiences

When it comes to technical products in a B2B environment, manufacturers and distributors are often helping customers to build solutions in a consultative manner, frequently over the phone. Gurpreet Singh, Director, eCommerce and CRM Systems for Omega Engineering Inc. has taken the experience of phone consultations with engineers to the digital realm, offering a visual way for customers to better interact with the product and customize solutions to meet their needs. 
Find out lessons learned, including:

• Mapping out pricing across all channels to implement CPQ
• Managing configurators and integration within the ERP system 
• Empowering channel partners and the sales force with tools for swift complex configurations
• Enabling guided selling to improve customer experience

2:45 pm - 3:15 pm Wrap-Up Roundtables – Lessons Learned and Takeaways

Saying goodbye is hard, especially after an inspirational three days at B2B Online with old and new friends and colleagues alike. We’re hoping this wrap-up will give you the closure needed to package all of your takeaways with a neat little bow to take back to work tomorrow morning.
These free flow discussions will be your chance to take a deep dive into the specific areas you came to discuss and what the future of B2B eCommerce looks like to you.

• Share your one “A-ha!” moment from the conference 
• What are two things you heard this week that scare you?
• I wish…