Brian Fricano

CEO Sustainable Supply

Brian Fricano is the founder & CEO of Sustainable Supply, an online B2B retailer offering over 1,000,000 green building, safety, and maintenance supply products. After launching in 2009, the company has quickly become one of the nation’s fastest-growing, posting a three-year growth rate of over 500%. In 2017, Sustainable Supply earned a top 1,000 ranking on Inc. Magazine’s list of the 5,000 fastest-growing private companies for a fifth straight year and was a recipient of Internet Retailer’s top 1,000 ranking for a seventh consecutive year. 

Brian has over 15 years of experience working in the B2B marketplace for various industrial distributors and manufacturers including W.W. Grainger and Bradley Corporation. He has successfully taken his knowledge of traditional B2B distribution and applied it to a modern e-commerce company. Through a combination of customer centricity and innovative digital strategies, Sustainable Supply continues to achieve outstanding growth in a rapidly changing marketplace.