Matt Nichols

North America Digital & eCommerce Leader
Owens Corning

Experienced e-Commerce / digital professional with 25+ years of experience. Skilled in E-commerce, Digital Strategy, Account Management, Strategic Planning and Business Development. Strong B2B2C e-Commerce strategy development and technology integration background with a Masters in Executive Management.

Check out the incredible speaker line-up to see who will be joining Matt.

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Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

4:30 PM PANEL DISCUSSION: Determining a Marketplace Strategy to Expand Your Business

Marketplaces have created an ease for customers to find, browse and compare products to take advantage of competitive pricing. From Amazon and Alibaba to smaller, niche marketplaces, customers have more options than ever before to make their purchases. Panelists will explain how to develop a marketplace strategy that ensures a consistent brand and competitive pricing, including:

Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers
Understanding the impact of COVID-19 on marketplaces, including fulfillment
Selecting the right partners to operationalize a marketplace
Managing and controlling your customer experience in a marketplace environment
Identifying marketplace opportunities as an entry point for global expansion