B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

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Matt Nichols, North America Digital & eCommerce Leader at Owens Corning
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Matt Nichols


North America Digital & eCommerce Leader
Owens Corning

Experienced e-Commerce / digital professional with 25+ years of experience. Skilled in E-commerce, Digital Strategy, Account Management, Strategic Planning and Business Development. Strong B2B2C e-Commerce strategy development and technology integration background with a Masters in Executive Management.

Check out the incredible speaker line-up to see who will be joining Matt.

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Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

4:40 PM Lightning Round Panel: Determining a Marketplace Strategy to Expand Your Business

Marketplaces have created an ease for customers to find, browse and compare products to take advantage of competitive pricing. From Amazon and Alibaba to smaller, niche marketplaces, customers have more options than ever before to make their purchases. Panelists will explain how to develop a marketplace strategy that ensures a consistent brand and competitive pricing, including:

  • Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers
  • Selecting the right partners to operationalize a marketplace
  • Managing and controlling your customer experience in a marketplace environment 
  • Identifying marketplace opportunities as an entry point for global expansion

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