B2B Online 2020
April 20 - 22, 2020
Chicago Marriott Downtown
Matt Nichols
North America Digital & eCommerce Leader
Owens Corning
Check out the incredible speaker line-up to see who will be joining Matt.
Download The Latest AgendaDay One: Growing and Innovating Digitally
Monday, April 20th, 2020
4:40 PM Lightning Round Panel: Determining a Marketplace Strategy to Expand Your Business
Marketplaces have created an ease for customers to find, browse and compare products to take advantage of competitive pricing. From Amazon and Alibaba to smaller, niche marketplaces, customers have more options than ever before to make their purchases. Panelists will explain how to develop a marketplace strategy that ensures a consistent brand and competitive pricing, including:
- Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers
- Selecting the right partners to operationalize a marketplace
- Managing and controlling your customer experience in a marketplace environment
- Identifying marketplace opportunities as an entry point for global expansion
