B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Michael Gerard, Chief Marketing Officer at e-Spirit
e-Spirit Logo

Michael Gerard


Chief Marketing Officer
e-Spirit

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


2:50 PM Case Study: Digital Experience In Action: Turn Customers into Lifelong Fans

The days of the simple buyer’s journey are gone: the buying process is more complex, customers demand individualized information instantly, and they depend upon many channels/devices to make purchases. The smartest (and most successful) companies are using this new reality as an opportunity, turning customers into lifelong fans. Join this session to see how companies are using digital experience technology to: 

  • Deliver content-driven commerce experiences
  • Use AI-driven personalization for greater impact of their on-line presence
  • Drive increased customer and reseller engagement with fewer resources.