B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Penny Baldwin, Chief Marketing Officer at Qualcomm
Qualcomm Logo

Penny Baldwin


Chief Marketing Officer
Qualcomm

Check out the incredible speaker line-up to see who will be joining Penny.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


8:55 AM Keynote: Harnessing the Power of 5G, The Ultimate Digital Transformation Tool

5G is here and it’s fueling a new era of innovation that will redefine consumer experiences and drive transformation across every industry. Not only will this new generation of mobile technology be faster and connect more things, but it will also enable new services and industries that we’ve yet to even imagine.  Hear from Qualcomm CMO Penny Baldwin on what’s in store with this revolutionary new technology as it goes mainstream in 2020, and how this smart, connected future will provide marketers with exciting new ways to engage and interact with their customers. Find out:

  • Extending your reach across new screens and formats with the always-connected consumer
  • How new sources of data will drive next-level personalization and targeting  
  • Creating richer, more immersive experiences to drive deeper audience engagement