B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Scott Carney, Senior Director, Information Technology at Neogen Corporation
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Scott Carney


Senior Director, Information Technology
Neogen Corporation

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


3:10 PM Panel Discussion: Revamping the Website to Provide a Frictionless Purchasing Experience

B2B businesses have been investing heavily in website redesign to differentiate against the competition and provide a seamless purchasing experience. Panelists will explain how they built out additional B2B functionality from self-service options to enhanced data to make purchasing easier, including:

  • Organizing product information in a more customer friendly way
  • Focusing on website navigation, hierarchy of the layout, product assortment and functionality to reduce barriers to completing the purchasing process
  • Creating a simple re-order process for complex configurations to make the customer’s life easier
  • Growing your online assortment to improve the experience and increase sales