B2B Online Virtual Event & Expo

October 28 - 29, 2020

Online

11am ET - 5:30pm ET

Scott Carney, Senior Director, Information Technology at Neogen Corporation
Neogen Corporation Logo

Scott Carney


Senior Director, Information Technology
Neogen Corporation

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020


3:50 PM PANEL DISCUSSION: Revamping the Website to Provide a Frictionless Purchasing Experience

B2B businesses have been investing heavily in website redesign to differentiate against the competition and provide a seamless purchasing experience. Panelists will explain how they built out additional B2B functionality from self-service options to enhanced data to make purchasing easier, including:

  • Organizing product information in a more customer friendly way
  • Focusing on website navigation, hierarchy of the layout, product assortment and functionality to reduce barriers to completing the purchasing process
  • Creating a simple re-order process for complex configurations to make the customer’s life easier
  • Growing your online assortment to improve the experience and increase sales