B2B Online

May 08 - 10, 2017

Chicago Renaissance Downtown

Contact Us: 888-482-6012

 Adrien Nussenbaum
Adrien Nussenbaum CEO & Co-Founder Mirakl
Adrien Nussenbaum is CEO of Mirakl Inc., a provider of online marketplace technology and services. He is a serial entrepreneur with more than 14 years of

Entrepreneurial and Business Development experience. After completing his studies at the HEC School of management (Paris), Nussenbaum started his career with

Paribas Investment in Hong-Kong. He co-founded All Instant in New York, an enterprise instant messaging solution that was later sold in 2003. He then joined Deloitte’s

restructuring team where he advised many businesses that were in the throes of company turnarounds and transformations. Adrien co-founded Splitgames in 2006, a

leading online video game Marketplace and content website acquired in 2008 by FNAC. Adrien then created and co-headed FNAC's new online marketplace business.

At the beginning of 2012, he left FNAC to co-found Mirakl, which has become in less than three years the leading provider of online marketplace technology.

Day One: Customer Acquisition and Omnichannel

9:30 AM Panel: Marketplaces: Understanding the Potential Opportunities and Risks

Marketplaces have made huge waves in the B2B industry.  Many of them came from the B2C space, meaning they have a deep understanding of their customers, their segments and a handle on a superior customer experience.  As they continue to take market share, B2B companies must decide whether or not to view marketplaces as the competition, or engage with them as customers themselves.

•    Identifying the best marketplaces for your brand
•    Extracting usable data from a marketplace
•    Cultivating a customer base using marketplaces
•    Avoiding price hacking to maintain your margins