B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown


Pavan Arora
Chief AI Officer

Pavan recently joined Aramark as Chief AI Officer, leading innovation in data and AI. Prior to Aramark, Pavan served as Chief Data Officer at IBM Watson, responsible for making Watson smarter. He began his career as a banker at JP Morgan, then founded six tech startups which eventually led him to venture capital. 

Pavan spends his spare time investing in technology start-ups and advising existing cutting-edge tech companies on growth strategies. He also serves as an innovation advisor to hedge funds, the World Bank and others on monetizing data with new technology. Pavan graduated from Johns Hopkins University and the London School of Economics.

Steve Baruch
EVP, Chief Strategy & Marketing Officer
MSC Industrial Supply

A 25-year veteran of B2B commerce, Steve Baruch is Executive Vice President, Chief Strategy and Marketing Officer for MSC Industrial Supply Co. Steve leads MSC's corporate strategy team, marketing strategy and execution, business development, and category management.

Prior to joining MSC in 2008, Steve served as Senior Vice President of Sales and Managed Services for Adecco where he was responsible for leading global sales with focus on enterprise engagements and managed services strategy and execution. Previously, he held various executive positions at global electronics distributor Arrow Electronics.
Steve has spoken at numerous industry conferences and has been featured in several national and trade publications, including The Wall Street Journal, Forbes, Internet Retailer and Modern Distribution Management.

Penny Wise
Chief Marketing Officer, Industrial Business Group

Penny is the Director of Industrial Marketing at 3M where she leads a team of marketing and digital strategists tasked with modernizing how 3M engages B2B customers. Together, Penny and her team work across the organization to optimize marketing and digital capabilities to generate customer demand and equip marketers with the resources and tools they need to increase 3M’s relevance in a digital world.  When asked what excites her about her work, Penny said, “by taking a holistic customer-centric marketing approach, we are enabling the organization to improve demand generation, commercialization, audience marketing, segmentation, brand activations to achieve business results. This brings value to our customers, shareholders, and company.”

Penny joined 3M Canada as a marketer in 2000.  She went on to lead a variety of commercialization, business, brand, and corporate marketing programs and teams. Her business acumen and leadership earned her an appointment to executive director, Consumer and Office Business. 

In 2010, she became part of the 3M international marketing team and relocated to the US.  In 2014, , she assumed 3M’s global brand director role. During her tenure, Penny led the team that repositioned the 3M brand and successfully launched the new tagline “3M Science. Applied to Life. ™”.  

Before joining 3M, Penny worked in the Hardware industry. Penny holds an MBA in Marketing from York University, Canada.

When she is not looking for opportunities to increase 3M’s relevance to customers, Penny channels her energy into running, pilates, and enjoying time with her family. Though she hails from Canada, Penny and her husband of 24 years now call Stillwater, MN home.

Robert Befidi
Chief Marketing Officer, Healthcare Business Group

Robert is Vice President of Global Solutions, for the Medical Solutions Division and leads global marketing for the 3M Health Care Business Group. Prior to this role, he led strategy and business development for the group and previously led strategic business development for the 3M Health Information Systems Division.


Prior to 3M, he led strategy and investment consulting for clients in the finance, technology, healthcare, energy and services sectors at Kibora. Prior to Kibora, he co-founded Gordian Capital, a buyout firm where he led capital raising, deal origination, transaction structuring and execution. While there, he served as Chief Executive Officer of an HR BPO portfolio company. Prior to Gordian Capital, Robert worked at a number of firms, including Circle Capital, Piper Jaffray and UnitedHealth Group.


Robert is a Director on the Minnesota Children’s Museum Board and President of the Wharton Club of Minnesota.


He holds an MBA with Honors in Finance, Marketing and Operations Management from the Wharton School of the University of Pennsylvania, an MS in Software Engineering from the University of Minnesota and a BS Summa Cum Laude in Computer Science from Winona State University.

Michael Ali
Chief Technology Officer
Omega Engineering

Dr. Michael Ali is the Chief Digital and Information Officer for Omega Engineering, a Norwalk-based global manufacturer and distributor of sensing devices and systems. As part of a digital transformation strategy, Omega is designing, building, and deploying new platforms for eCommerce, CRM, and product information management, and business intelligence.

Dr. Ali is responsible for master data management, Industrial Internet of Things strategy and cloud implementation, and IT infrastructure and applications. Previously, he served as the CIO for W.W. Grainger, a $10B distributor of MRO products. During his tenure at Grainger, he championed the application of deep-layer neural networks to upgrade and replace the product substitution engine on the corporate website, and led an effort to define a new information architecture for customer information using semantic metadata.

Prior to Grainger, he was the Sr. VP of Application Development and Program Management for US Foods. In this role, he developed an architecture and strategy for a new eCommerce platform and led a business intelligence (BI) initiative requested by the CEO to address pain points around data reporting discrepancies and lack of BI sandboxes for business use. Prior to US Foods, he served as the CIO for Harman, where he installed new platforms for eCommerce, PLM, and ERP. Prior to Harman, he was the CIO for Jaguar and Land Rover (JLR). Prior to joining JLR, he held management and engineering positions in Ford, GE, NASA, and NIST.

Ajay Kamble
Turtle & Hughes, Inc.

Ajay Kamble is the CIO at Turtle & Hughes and plays a leading role in transforming the business through innovative digital technologies.  With over 20 years of experience in manufacturing and supply chain, Ajay’s passion is to onboard the perfect mix of human centric designs and technologies to simplify complex issues and help solve tomorrow’s problems.

Through adaptive change management, he has helped several organizations get through difficult technology deployments and continues to use this perspective in digitizing every functional area within Turtle.  He also serves on the board of the supply chain program at Fairleigh Dickinson University. Prior to Turtle, Ajay has held several leadership roles, more recently as a VP of IT at Masco, a manufacturing conglomerate. 

 Ajay holds an MBA from University of Michigan and is a proud wolverine!

Jim Nerone
Chief Information Officer
Buyers Products

Jim is an experienced business executive, who has lead diverse number functional areas, always seeking to improve efficiency, effectiveness, and control through the application of better processes, technology, and information.

For the last few years, he has been leading a digital transformation at Buyers Products, including the launch of their first transactional website. Prior to Buyers, Jim worked for ERICO in the US and The Netherlands, at various points leading IT, Business Intelligence, Supply Planning, and Warehouse Operations. Long ago, he received engineering degrees from Purdue and an MBA from Case Western. The TSQL procedures he writes are elegant and well-commented.

Ales Drabek
Chief Digital & Disruption Officer
Conrad Electronics SE

Ales Drabek is  Chief Digital Officer from the retail and B2B distribution industry. His experience includes electronic, IoT, FMCG (food and non-food) and fashion, having worked for leading international retailers & distributors like Conrad Electronic, METRO Group, Rossmann and C&A. As Chief Disruption Officer he is responsible for developing a new type of digital business models and disruption from not any more modern processes and way of working. 

Darren Taylor
MORSCO - an Advent International Investment

 Mr. Taylor joined MORSCO in January 2015 as the Chief Marketing Officer. From 2011 to 2015, he served as Vice President of eCommerce for Sonepar USA, leading the growth of the Company’s $800+ million eCommerce channel. Mr. Taylor also served on Sonepar's Global eBusiness Steering Committee. 

In 2001, Mr. Taylor started in Grainger's Leadership Development Program and held various positions until 2010 including Branch Manager, Director of Supply Chain Systems, Director of Supply Chain Strategy, Quality & Business Intelligence, and Director of eCommerce Strategy & Integration.  He founded and led PlayHear.com Network, LLC from 1998 to 2001, as well as held various finance and IT positions at MMI Companies as it aquired a dozen companies and went public. 

Mr. Taylor's credentials include a Masters of Information Technology from Northwestern University, B.A. in Accounting from Southern Methodist University, Northwestern University Adjunct Professor, and a recognized expert in the media and at speaking engagements on multiple subjects including eCommerce, digital marketing, branding, social media, SAP warehouse management, IT leadership, Spend Management and RFID.

Jesse Lazarus
Chief Process and Innovation Officer
Kravet Inc.

Jesse Lazarus is Chief Process and Innovation Officer for Kravet Inc., a high-end home furnishings supplier to the interior design trade. In this role, Jesse plays an integral part in spearheading strategic plans and implementing new digital initiatives, including e-commerce projects, in-store experience concepts, and innovative virtual design tools. He received his BA in Philosophy from the State University of Stony Brook, and resides in West Sayville, NY with his wife and two daughters. 

Prakash Muthukrishnan
Chief Technology Officer
Purchasing Power

Prakash Muthukrishnan is Chief Technology Officer for Purchasing Power, LLC, a newly created position he was promoted to in January 2017. His current responsibilities will include overseeing eCommerce Platform and User Experience, Product Management, Technology Development, Delivery and IT Operations. Muthukrishnan is based in Atlanta and reports directly to Purchasing Power CEO Richard Carrano.

Previously, Muthukrishnan served as Chief Information Officer, which he was appointed to in 2014. Muthukrishnan joined the company in 2013 to assume responsibility for defining the company’s technology strategy, leading all IT efforts in executing strategic business initiatives, building the company’s e-commerce website and managing IT operations. Within two years, Muthukrishnan was credited for developing Purchasing Power’s award-winning mobile website and app, a strategic initiative that now accounts for more than 50% of gross customer sales and won the company a Bronze Stevie Award in 2015. Additionally, under his leadership, his team won the SAP Hybris North America Success Story of the Year award in 2016.

Prior to Purchasing Power, Muthukrishnan worked in leadership roles for a variety of companies, including Manhattan Associates where he served three years as senior director of technology strategy, and Blockbuster, Inc., working as senior director, enterprise architecture. At each assignment, Muthukrishnan demonstrated a strong background in supply chain, e-commerce, mobile and retail technologies, as well as a solid vision for IT solutions.

Muthukrishnan received his bachelor of science degree in computer science from the College of Engineering at Guindy, India. He subsequently earned his master of science degree in computer science from the University of Alabama at Birmingham. A US Patent holder, , he also received a certification in IT Leadership from the Leavey School of Business at Santa Clara University in Northern California.

A former member of the MIS Industry Advisory Board at the University of Texas in Dallas, Muthukrishnan also is a 2015 ATP Innovation Award winner, recognizing visionary entrepreneurs, advanced technology innovations and outstanding enterprise applications. Furthermore, he is writer and speaker, regularly providing bylined articles for industry trade magazines and newsletters, as well as business presentations for professional conferences and summits around the country.

Brian Fricano
Sustainable Supply

Brian Fricano is the founder & CEO of Sustainable Supply, an online B2B retailer offering over 1,000,000 green building, safety, and maintenance supply products. After launching in 2009, the company has quickly become one of the nation’s fastest-growing, posting a three-year growth rate of over 500%. In 2017, Sustainable Supply earned a top 1,000 ranking on Inc. Magazine’s list of the 5,000 fastest-growing private companies for a fifth straight year and was a recipient of Internet Retailer’s top 1,000 ranking for a seventh consecutive year. 

Brian has over 15 years of experience working in the B2B marketplace for various industrial distributors and manufacturers including W.W. Grainger and Bradley Corporation. He has successfully taken his knowledge of traditional B2B distribution and applied it to a modern e-commerce company. Through a combination of customer centricity and innovative digital strategies, Sustainable Supply continues to achieve outstanding growth in a rapidly changing marketplace.

Paul Shrater
Co-Founder & COO

Entrepreneur Paul Shrater co-founded Minimus.biz, the consumer products e-commerce startup in 2004. Shrater grew Minimus.biz to be ranked in Internet Retailer’s Top 1000 highest grossing B2C e-commerce businesses in the U.S., and top 300 in their B2B ranking. Minimus has received several awards for customer service, and has grown expansion divisions in the promotional products industry and third party logistics services for other brands (MinimusFulfillment.biz).  

As part of that expansion, in 2011, Shrater was named to the promotional products industry magazine’s Hot 40 list of innovators to watch in the industry; and growth in the 3PL division includes working with brands and celebrity clients in: food, beauty, apparel, and electronics.  

In 2008, Shrater launched Minimus Products (MinimusProducts.biz), an organic and kosher certified contract packaging company that provides both food and non-food packaging services to numerous brands via its own facilities and equipment.  It has capabilities to package liquids, powders, and particulates into packets, bottles, jars, bags, cans, tubes, and more. 

Expanding further in 2017, Shrater opened a marketing consulting department at Minimus to further work with its clients, and partnered in The Karma Accelerator to provide additional infrastructure and financial support to growing consumer product brands.

Prior to his career as an entrepreneur, Shrater was a film and television producer and writer developing projects with various major studios, networks, and production companies. 
Shrater is a graduate of the University of Pennsylvania’s acclaimed Wharton School.

He has spoken at several conferences and guest lectured at universities on topics such as: e-commerce, supply chain management, and change management.  He authors a blog for the Wharton Magazine, and has been adjunct faculty at California Lutheran University, where he taught an experiential class in integrated marketing communications.  He has also appeared on such networks as CNBC, and been quoted in such publications as Forbes and USA Today.  

Liz Dozier
Founder and CEO
Chicago Beyond

From education to activism, Liz Dozier has spent her career working tirelessly to disrupt the culture of inequity that is often pervasive in urban neighborhoods. Her ambition and vision for Chicago Beyond is born from her experiences as an educator in Chicago Public Schools. During her tenure as principal at Fenger Academy High School, Liz and her team turned the school from one of the most violent and underperforming schools in Chicago to a leader in restorative justice practices, academic interventions and social emotional learning.

Liz's work has been featured in various outlets such as the New York Times’ best-selling book, “How Children Succeed” by Paul Tough, CNN’s docu-series “Chicagoland,” and forums such as Aspen Ideas Festival, the Kennedy Center Forum on Mental Health and SXSW.

Parvez Patel
President & GM

Parvez is a Management & Digital executive with experience in developing, launching and managing growth in multi-channel & eCommerce businesses. He has served as Head of eCommerce, Digital and Marketing for 2 of the top 15 Internet Businesses in the US.

Currently, he is the CEO of eImprovement, the eCommerce business of the 2nd largest Kitchen & Bath distributor in North America. Parvez is charged with creating an industry leading eCommerce business, while digitally transforming the core multi-billion distribution business.

Prior, he was the Head of Marketing at Grainger, a $9B distributor of industrial supplies. He also served as the VP of eCommerce and Digital, leading Digital Marketing & Merchandising efforts for Grainger. Parvez held leadership roles with increasing scope of responsibilities at Sears, Motorola, and in management consulting.

Diane Hund
US Foods

Diane has spent over twenty years in the marketing arena, working in both business-to-business and business-to-consumer environments. She is currently the SVP of Marketing for US Foods, where she leads the marketing, eCommerce and digital efforts for the company.  Most recently, she led the marketing efforts for Essendant’s Business and Facility Essentials Division and led the rebranding of the organization.  Previously, she has held marketing leadership positions at a variety of companies including Rust-Oleum, Boise (Office Max), Danaher and Ball Horticultural (Burpee Seeds).

While her experience has provided her with a solid skill set in strategic marketing, digital, branding, research, media and communications, her marketing passion focuses on working closely with customers to uncover unmet needs and then creating/repositioning the right products, services or solutions to meet those needs. Diane holds an MBA from Northwestern’s Kellogg Graduate School of Business and a BA from the University of Michigan.  She lives in Elmhurst with her husband and three kids.  

Monique Elliott
VP, Global Head of Customer Experience
ABB Electrification Products

Monique Elliott is the Global Head of Customer Experience for ABB Electrification Products.  In this role, Monique is responsible for all areas of customer engagement including digital marketing, demand generation, eCommerce, value proposition development and marketing analytics.  Prior to joining ABB, Monique spent 15 years with General Electric holding various roles in marketing, sales and commercial excellence.  Her most recent role as the Chief Marketing Officer for GE Industrial Solutions.

Matthew Clark
Vice President, Global Head, eCommerce & Digital Marketing, Premier Farnell

Matt Clark leads Premier Farnell’s global digital marketing & eCommerce team, delivering ~$700 million in yearly e-commerce sales through more than 40 websites around the globe. Matt has held eCommerce, sales, marketing and customer service positions at Dell, PCM, Saturn and EDS. He received his bachelor’s degree from Purdue and a MBA from Vanderbilt University.

Premier Farnell, recently acquired by Avnet, is a global high-service electronics distributor, and has an online community of more than 500,000 design engineers and tech hobbyists. They were nominated for Internet Retailer’s B2B Player of the Year in 2015 & 2016.

Portia Mount
Vice President and Global Leader, Strategic Marketing
Ingersoll Rand

Portia is Vice President and Global Leader of Strategic Marketing at Ingersoll Rand where she is building and leading an enterprise-wide center of excellence designed to promote marketing excellence across the enterprise. A veteran marketer, Portia uses her expertise in digital marketing, social media and brand asset management to build passionate client engagement. Portia specializes in building high-performance marketing teams and transforming marketing functions into enablers of corporate growth. 

Portia has held executive and senior management positions with the Center for Creative Leadership, Edelman Public Relations in Chicago and Burson –Marsteller in their New York and Shanghai, China offices. 

Portia is passionate about marketing transformation and cultivating the next generation of women leaders. She frequently writes and speaks on women's leadership issues and marketing transformation. 

Holly Paeper
VP Head of Marketing
Ingersoll Rand

Holly is an enthusiastic foodie and baker.  This creativity and passion to reinvent the norm drive her as Ingersoll Rand’s VP Marketing and are reflected in her history of marketing transformation.  Holly runs all facets of marketing for the commercial business including segment marketing, analytics, digital, brand, marketing services, insights, content, and field marketing. 

Prior to Ingersoll Rand, Holly has spent over 20 years in a variety of executive marketing and strategy roles at Corning, Eaton Corporation, and Intel Corporation spanning B2B and B2C.  She is also an award-winning entrepreneur.  Holly holds a Bachelor’s degree in Engineering and an MBA in Marketing & Strategy.

Linda Brunner
Vice President and Head of Digital Engagement
Siemens Healthineers

Linda is Vice President, Digital Engagement at Siemens Healthineers, with global responsibility to drive customer-centric interactions and transactions via the company’s digital presence and across all online touchpoints. She leads a team of 50+ in 9 different locations and covering time zones from Shanghai to Los Angeles. 

Linda has held positions of increasing scope at Siemens for over 10 years.  She was with Bayer Healthcare Diagnostics prior to the Siemens’ acquisition.  Linda was formerly Director, Perkin Elmer Instruments, where she directed a staff of Marketing and Product Managers responsible for strategic direction, product development, marketing, and global commercialization of several product lines and platforms.

Linda started her career as a Research Scientist performing Pharmacokinetics and Drug Metabolism R&D at Pfizer, Ciba-Geigy and Novartis. Linda has authored more than 15 scientific publications, served on the editorial board of J Chrom/Biomed Appl; and, received a Pioneer in Laboratory Automation award.  She was on the DXMA Board of Directors for 5 years, including Vice President, Interactive Initiatives. She co-chairs the ANA/BMA B2B Committee in NY.  Linda is married, the proud mom of 2 teenage boys, and lives in Pleasantville, NY.

Mary Derrick
VP, Digital Customer Experience
Schneider Electric

Mary Derrick is Vice President, Digital Customer Experience for Schneider Electric. Mary is a customer focused leader with experience managing partner relationship management (PRM), CRM, digital marketing, journey mapping, and digital touchpoint and value proposition development.

Vicki Repsholdt
Vice President, Marketing, Building & IT Business (Square D)
Schneider Electric

A Chicago girl at heart, Vicki Repsholdt graduated from Columbia College in Chicago with a BA in broadcast journalism. Her first positions included working for Marriott Corporation in PR, then for two B2B boutique agencies in Chicago, serving as both copywriter and account manager. 

Her 25-year run at Schneider Electric began when she responded to an ad in the Chicago Tribune for a copywriter for the Square D Company. Schneider Electric purchased Square D in 1991 and over time Vicki has served as a speech writer, business communications manager, marketing segment manager, distributor account manager, inventory manager, operations director, and currently, VP of Marketing for the U.S. Power division of Schneider Electric. 

Today, Vicki and her team work closely with the commercial and residential teams to promote an unparalleled offer of electric equipment and energy management solutions for homes, businesses, buildings, hospitals and facilities. This includes the industry-leading EcoStruxure architecture, of which Vicki’s team markets "EcoStruxure Power" - one of six architectures offered by Schneider Electric to bring IoT technology to life. 

Schneider Electric employs a creative mix of marketing tactics including the latest digital technology along with traditional marketing methods, to communicate and build relationships with electrical contractors, home builders, specifiers, OEMs, panel builders and really anyone who is interested in installing the industry’s most innovative and reliable products. 

Meeta Kratz
Vice President, Marketing and eCommerce, Workplace Safety Division
Brady Corporation

Meeta Kratz is a marketing leader with extensive experience in brand strategy development and execution and e-commerce transformation. In her current role, she is focused on transforming a multi-brand catalog business into a world-class, e-commerce-based provider of workplace safety products and solutions. Previously, she was in leadership roles in marketing at Zebra Technologies and LabelMaster and she held positions of increasing responsibility in business development and marketing at W.W. Grainger.  

Darryl Shaper
Vice President and GM, Arrow Cloud Digital
Arrow Electronics

 Darryl has been working with eCommerce and Digital Marketing since the 90’s as Compaq Computer built it’s first B2B eCommerce store for SMB to compete with Dell.  Darryl has spent over $200M with Google on Adwords during that time and watched the eCommerce and Digital Marketing field explode. 


Shalin Shah
VP, Omnichannel and eCommerce
Georgia-Pacific LLC

Shalin Shah is Vice President of Omni-channel and eCommmrce at Georgia-Pacific Professional (GP PRO) responsible for leading sales and customer specific capabilities in eCommerce and with our omnichannel customers.  

He is a graduate of Georgia Tech in Chemical Engineering and University of North Carolina with an MBA. He and his wife Arti currently live in Suwannee, GA with their two children Roshan and Sajan.

Nishant Nishant
VP, Digital Strategy & IoT

Nishant Nishant is Global Head of Digital Strategy at Avnet. He has more than a decade of experience pioneering strategies for digital transformation and innovation. Most recently, Nishant supported the launch of Ask Avnet, the first platform in technology distribution to combine artificial intelligence (AI) and human expertise to streamline the online customer experience.

He also has a key role directing the development of the Avnet ecosystem, an expansive network comprised of owned companies and partners, which offers a wide range of services that guide customers through each stage of the product lifecycle.  

Kyle Hilbrenner
VP of Digital Marketing
Repair Clinic

Kyle is the Vice President of Digital Marketing at RepairClinic.com; the leading North American parts supplier for appliance, outdoor power, lawn, and HVAC equipment.  He is charged with implementing a comprehensive digital transformation at the company, including a 2018 site re-design and launch. 

Kyle is also responsible for the company’s digital efforts across all channels as well as optimizing RepairClinic’s industry-leading content.  Kyle has extensive digital experience with conversion rate optimization, personalization & individualization, as well as web analytics and online testing.


Samantha Mullins
Vice President, eCommerce
Gojo Industries

Samantha Mullins is Vice President, eCommerce for GOJO Industries. In her previous role, she led channel marketing and territory sales for Newell Rubbermaid. Samantha lives in Baltimore, MD.

Tiffanie Burkhalter
Vice President, eCommerce
VSP Global

Tiffanie Burkhalter is the Vice President of eCommerce for the Retail division of VSP Global. Since joining VSP in 2011, Tiffanie has risen through the organization, holding positions in finance and operations. As one of the founding members of the VSP Retail division, she has helped reimagine how eye care and eyewear are delivered by this mission-driven company. In 2017, she was named one of Vision Monday’s Most Influential Women in Optical. Tiffanie has a passion for business and a heart for giving back to the community and serves on the board of Glam4Good in addition to volunteering with several community-based charities

Prior to 2011, Tiffanie was part of the assurance and advisory practice of Ernst & Young, where she managed local and international teams serving clients across multiple industries. She is a CPA and has extensive experience with corporate finance, strategic planning, mergers & acquisitions, valuations and operations.  

Tiffanie and her husband Jason have two children, Jacob, age 12, and Brookelyn, age 8. She finds joy in traveling and serving others with her family.

Michael O'Shea
VP of eCommerce & Product Management
Parts Town

Michael O’Shea is Vice President of Ecommerce at Parts Town, the world’s leading OEM commercial kitchen parts distributor and a perennial Crain’s Fast Fifty and 9-time Inc. 5000 winner. Parts Town offers over 1 million SKUs from hundreds of leading foodservice manufacturers, and has grown 20% or more for 15 consecutive years. Michael is responsible for driving the foodservice industry forward in the areas of product management, UX, agile software development, product data, and the independent restaurant segment. Since joining Parts Town 5 years ago Michael and the Parts Town team have grown ecommerce revenue more than 600% by focusing on company culture and delivering industry-first innovations that solve hard customer problems.

Prior to Parts Town Michael was responsible for UX, product management and digital marketing for B2C children’s retailer One Step Ahead. He also held senior product management roles at Orbitz Worldwide, helping to develop and execute their mobile strategy. Michael began his career in software development with Accenture and Telution, a telecommunications software startup which was later sold to CSG. Michael holds an MBA in Marketing and Strategy from Northwestern’s Kellogg School of Management and a B.S. in Civil Engineering from Bradley Univer

Gene Parker
Vice President, eCommerce Solutions
Premier Healthcare Alliance

Eugene Parker is the Vice President of eCommerce Solutions for Premier Inc., a leading healthcare improvement company. He is a seasoned IT Executive with a demonstrated record of achievement in IT solution delivery, IT project delivery, PMO leadership, process improvement, retail IT and eCommerce, digital application development, portfolio management, enterprise IT governance, change control, and risk management. Prior to working with Premier Inc., Eugene was a Senior Director of IT for eBay, and a VP of IT at Belk. He proudly serves as an Executive Board Member for Big Brothers Big Sisters of Central Carolinas. 

Gregory Chun
Vice President, Marketing
McNaughton-McKay Electric Company

Gregory Chun is Vice President of Marketing for McNaughton-McKay where he is responsible for all corporate and regional marketing activitie, merging the key aspects and resources of Information Technology, Marketing and Operations. Gregory is based in Madison Heights, Michigan.

Alejandro Tovar
Vice President of Marketing
Puratos Corporation

Alejandro Tovar is Vice President, Marketing and Products for Puratos. Alejandro has 22 years of experience in strategic marketing, business strategy, brand building and digital communication. He has worked across B2C and B2B environments. He is based in Cherry Hill, NJ.

Anne Vranicic
VP, Marketing

Anne Vranicic is the vice president of marketing for Valin Corporation, a leading technical solutions provider located in San Jose, CA.  She is an eBusiness, data, and marketing strategist and evangelist who is particularly interested in bringing sexy back to the wholesale distribution industry. At her position, Anne is responsible for digital strategy, marketing communications, ecommerce, pricing, data analytics, training and sales development.

Holding a B.S. degree in Marketing and Economics from Elon University and an MBA from San Jose State University, Anne has more than 15 years of professional experience in wholesale distribution. During this time, she has witnessed the industry evolve exponentially. Utilizing this first-hand knowledge, Anne’s mission is to address one of the largest challenges she sees in the industry today-- that most distribution businesses are operating on a static model and not properly equipped to meet the needs of their employees, customers or manufacturers.  Her approach is to first understand the business, and then digitally connect it in order to build the right conversations across the supply chain.

Lindsay Herda
VP, Marketing

“Industrial safety” and “passion brand” – you wouldn’t think they go together. And in the highly commodified world of Personal Protective Equipment (PPE) they typically don’t. But St. Paul, MN-based safety gear manufacturer Ergodyne proves an exception. As VP of Marketing, Lindsay Herda continues to evolve the company’s brand in support of its constantly growing line of professional-grade Tenacious Work Gear®.

With a brand experience that’s as authoritative as it is distinctly irreverent, Ergodyne eschews the hard sell in favor of building connections with the folks on the frontlines actually using the gear. “Being a B2B company, it might be counterintuitive,” says Herda. “But it’s critical. They’re a savvier, more discriminating bunch than ever.” 

Christine Owens
VP of Marketing
BayWa r.e. Solar Systems

Christine Owens has been providing strategy insights and communications expertise to CXO-level executives for close to 30 years. She also serves as President of Amplify Communications, a consulting firm she founded in 2003.

Christine previously held positions as the Senior Director for Marketing and Sales Enablement at Enphase Energy, and the Vice President of Marketing at Mersive Technologies. Earlier in her career, Christine headed Corporate Communications for a multi-billion-dollar data storage company, and spent 10 years working as a lobbyist in Washington, D.C. 

She received both her Master’s and Bachelor’s degrees from The George Washington University. For the past 20 years, Christine has made Boulder, CO her home base. She has two grown children and a house full of fur kids.

Jennie Stenback
Vice President, Marketing, Communications & Digital Strategy
3Wire Group: A Marmon/Berkshire Hathaway Company

Jennie Stenback leads the marketing, eCommerce and Digital Strategy for 3Wire Group, Inc., a B2B Foodservice and Beverage Replacement Parts supply chain solution. 3Wire is a part of the Marmon / Berkshire Hathaway family of companies. In her role, Jennie authored the strategy and business case for 3Wire’s digital platform evolution, significantly upgrading their multiple B2B sites and transforming the User Experience. Launching in early 2017, the new 3Wire platform has shown immediate growth and customer engagement.

Prior to 3Wire, Jennie held leadership roles in the Institutional Division of Ecolab, pioneering a new intranet portal for the 5,000+ direct sales and service associates that brought technology and efficiency upgrades to a sorely outdated system.

Additionally, her background has included leading a national restaurant chain’s marketing and advertising efforts as well as multiple roles in agencies and consulting firms in the foodservice/hospitality space.

Kristy Howe
Vice President, Online Channels, Small Business Services
Deluxe Corporation

Kristy Howe is vice president of e-commerce, small business, at DeLuxe Corp. Prior to joining Deluxe in 2016, she held a number of leadership roles at 3M, including global digital transformation and e-commerce leader, industrial business, where she lead the creation of customer-driven B2B models and cross-functional teams to deliver digital programs that drive profitable growth; and  3m.com portfolio manager, with responsibility for  global leadership and direction of resources, technology, projects and operations.  Kristy also held leadership roles in marketing and business development with 3M’s touch systems, electro and communications, and consumer and office businesses.

Matt Sample
Vice President, Manufacturer Operations

Matt has over 15 years of experience in the medical device, pharmaceutical and life sciences industry; working both for manufacturers, wholesalers and for a large consulting firm.  He has held various roles in the areas of product development, lean six sigma, business system implementation, and operational leadership.

His most recent responsibilities have included leading a global medical device serialization effort, device UDI implementation and, until joining AmerisourceBergen, he was the serialization overall program lead at a mid-size pharmaceutical company.   

He leads AmerisourceBergen’s Manufacturer Operations team, and is the business lead for the serialization efforts at AmerisourceBergen.

Garry Wicka
Head of Marketing
LG Electronics

Garry Wicka is currently Head of Marketing for LG Electronics. Garry was recruited to build and lead the marketing efforts that support LG’s rapidly expanding commercial display businesses in the United States. The Commercial Display business is part of a $56 billion subsidiary of LG.

Development of a new website, creation of a partner program including a partner portal and digital assets library. Launched LG’s first integrated marketing campaign for the new Clover video wall system that ranged from traditional media to face-to-face experiential opportunities. 

Sushma Shirish
Director & Head of B2B E-Commerce
HP, Inc.

Sushma Shirish is responsible for strategy, design, adoption and operational execution of HP's B2B eCommerce business. Built over 12 years of extensive B2B experience, Sushma is a leader with deep knowledge and expertise in building global enterprise level revenue generating experiences and solutions that enable sales processes and provide compelling business value to customers.

She specializes in implementing integrated enterprise solutions, establishing operational frameworks and driving ongoing accountability and alignment. Sushma holds a MBA from San Jose State University and a Bachelors in Computer Science from Bangalore University. Prior to HP she worked at PwC and Asera (a Silicon Valley startup).

Howie Hsu
Head of E-Commerce & Digital Strategy

Howie Hsu is Head of E-Commerce and Digital Strategy for Siemens Energy Management Low Voltage business. He is responsible for creating digital continuity across all channels and touchpoints through every stage of the customer buying journey.

With a passion for delighting customers with customer-centric experiences and transformative impacts, he has in-depth experience in the areas of eBusiness, digital solutions, online channel management, data governance, content excellence, digital marketing, and system integrations. 

He enjoys developing effective and measurable strategies, building winning teams, optimizing processes, and seeking innovative technology breakthroughs.  Howie received his bachelor’s degree from the University of Georgia and an MBA from Georgia State University.

Lisa Malleus
Head of Ecommerce Technology and Digital Consumer Solutions, US

Lisa Malleus currently leads ecommerce transformation and digital solutions for NA and LATAM markets for Mondelez International, snack food giant with world-renowned iconic brands including OREO, Chips Ahoy!, Triscuit, Nabisco, etc.  Her focus is on empowering strategy activation and defining digital/tech solutions for top line growth across both consumer and professional products within pure play, omni retailers and B2B distribution models.

With over 12-years in ecommerce across a variety of industries including CPG, IoT / Connected Home, home and hardware, plumbing, industrial supplies, luxury retail / tabletop, Lisa has cultivated a multi-discipline approach to holistic ecommerce strategy. She has developed and launched DTC / B2C and B2B ecommerce and eBusinesses at Philips Lighting / Philips Hue, World & Main / HBC Home & Hardware / Jones Stephens, Colart, Waterford Crystal and Wedgwood China.  Lisa has a BA in Business with a minor in marketing and computer science and is currently pursuing a MBA from Syracuse University.

Nils Timmermann
Head of eCommerce, North America

Nils Timmermann is Head of eCommerce North America for Ottobock, the world market leader of prosthetics devices. In his role Nils leads & develops the eCommerce efforts for the US and Canada, and is also part of the global team implementing proven technologies to other global  markets.

Nils was hired initially to support the medical family business and quickly moved into a role at Ottobock building up business in Eastern Europe, the Middle East, and Africa. Nils is a graduate of the University of Passau with a business degree and currently resides in Austin, TX since 2015.

Joachim Leistner-Weisgerber
Commercial Head of Spare Parts Rolling Stock
Siemens AG

For over 12 years Joachim has been part of the spare parts business for Rolling Stock. In response to the evolving market, which has made it increasingly challenging and exciting to meet customer demands, Joachim developed a best-in-class spare parts supply for the Vectron Locomotives in Europe. Knowing the importance of being a market leader, he played a vital role in launching a new marketplace for the railway industry.  

Jospeh McGoldrick
Senior Director, Marketing
Philips Healthcare

Joe McGoldrick is Senior Director, Marketing for Philips Healthcare. Joe leads Patient Care Field Marketing for North America. He is based in North Andover, Massachusetts.

Howard Blumenthal
Senior Director, eCommerce
Kaman Industrial Technologies

Howard Blumenthal is Senior Diretor, eCommerce for Kaman Distribution. Howard has over 20 years of marketing and eCommerce expertise in both B2B and B2C environments. He currently resides in Hartford, Connecticut.

Ed Fenton
Sr. Director, Digital IT

Proven agile development and cloud technology leader accelerating value delivery using agile at scale and DevOps. Experienced business leader leveraging digital solutions to provide a frictionless customer experience through all stages of the journey from awareness to advocacy.

Jody Yeganeh
Senior Director, Digital Marketing & eCommerce
Lawson Products

Jody Yeganeh is Senior Director of Digital Marketing & Ecommerce for Lawson Products, Inc., a distributor of MRO products based in Chicago, Ill.  Jody is responsible for the strategy, development and support of Lawson Products websites, eProcurement, Mobile Web and Catalog apps for customers as well as Marketplaces and Digital Marketing programs.

Prior to Lawson Products, Jody was with Sears Holdings Corporation where she led direct business acquisition efforts, including Search and Affiliate marketing programs.  Jody also spent seven years with W.W. Grainger, Inc., where she led Internet marketing for Grainger.com. 

 She holds a BA from Ohio Northern University and an MA from the University of Chicago. 

The combination of Jody’s Ecommerce expertise and marketing experience in the B2C and B2B Industrial Distribution markets has enhanced her ability to leverage digital media and technology to drive sales and growth for the businesses she has supported.

Rocky Sharma
Sr. Director, Product Management, eCommerce

Rocky works with BuildDirect Technologies which is an online marketplace for heavyweight home improvement products in North America. As Senior Director of Product Management, Rocky is responsible for the online Buyer experience with end to end ownership and accountability for online Product strategy, execution, and customer adoption leveraging data. Rocky joined BuildDirect in 2018 which prior stints at companies such as Home Depot Supply, MSC Industrial Supply, Cadence Design Systems in North America.

In these companies, Rocky focussed on addressing online B2B customer needs leading eCommerce product strategy and execution. He is an avid marathon runner, loves sports cars, and plays tennis. Rocky has a full time management degree from Stanford University Graduate School of Business and a deferred admission to MS in Business Analytics at NYU Stern School of Business.

Ricky Hernandez
Senior Director, Sales and Merchandising, eCommerce Channel
Avery Products Corporation

Ricky Hernandez is Senior Director, Sales and Merchandising, eCommerce Channel for Avery Products Corporation. Ricky is celebrating 24 years with Avery and resides in Irvine, CA.

Robert Elzner
Director, Global eCommerce
Dell, Inc.

Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development. 

He has been part of Dell for the past 15 years holding positions as a highly effective project and program manager with history of leading complex yet successful launches and integrations on time and under budget. 

For the past 7 years he has been responsible for web sales on Dell.com, customer pathing and funnel strategies, site merchandizing and web site conversion optimization, and highly involved in digital marketing efforts.  Rob has passion for technology and analytics as it relates to customer shopping and purchase behaviors    

Steve Grzymkowski
Director Global e-Business

Steve Grzymkowski leads E-Business for BDI, including directing all research, planning, strategy and development of e-commerce systems, programs and services.  Prior to joining BDI, Steve was responsible for leading select online analytics and e-commerce initiatives for OEConnection, that facilitated parts marketing and sales of Original Equipment (OE) replacement parts at over 150,000 automotive dealers and repair facilities.

Bill Fetter
Global Director Marketing Automation
Hexagon Manufacturing Intelligence

Bill Fetter is a B2B Marketing and Sales professional that has a passion for developing customer journeys that combine compelling storytelling with sophisticated process for Hexagon Manufacturing Intelligence, a global developer of high tech robotic solutions, computer aided manufacturing and simulation software for over 100 industries. 

As Global Director of Marketing Automation for Hexagon Manufacturing Intelligence, he has transformed marketing from an offline discipline to an integrated suite of online and experiential touchpoints.  Bill is a strong believer that strong Sales and Marketing integration and customer experience will dominate the B2B landscape in the years to come.  

Sophia Drivalas
Director, eCommerce
Home Depot Pro.

Sophia has 20 years of digital experience leading digital transformations in both B2C and B2B organizations.  She currently is responsible for growing and improving the eCommerce experience at Interline Brands via several vertical web sites, mobile apps, and eProcurement integrations.

Prior to her role at Interline, Sophia led multiple digital teams at Grainger, such as Merchandising, Marketing, User Experience and Product Management.

Josh Schoonmaker
Director, Digital Solutions
Consolidated Supply

Josh Schoonmaker is Director of Digital Solutions for Conolidated Supply Co. Josh provides technology, entrepreneurship, and business strategy for early stage growth companies and growing start-ups in the Portland, Oregon area. He recently completed his MBA with a focus on Entrepreneurship and Consulting, and is a Master’s in Legal Studies candidate with a focus on Entrepreneurial Law.

He has over 12 years in technology, business development, marketing and management. Josh’s vision is to transition Portland’s early-stage innovative ventures into growth-stage companies by utilizing his architecting, storytelling, and executing capabilities and by leveraging Portland’s innovative culture. 

Josh has managed innovative experiential marketing facilities and served as a key player in partnerships between large corporations such as eBay, Paypal, Disney and HP. He has the ability to manage the details of business growth in many areas all at once and brings unique skill sets in strategic planning, legal structure, innovative technology, entrepreneurial investment strategies, and public relations. He has held titles such as Commerce Innovation Showcase Manager and Spokesperson, as well as having been entrusted with executive level presentations for potential partnerships. 

Steve Tadd
Director, Marketing and Information Technology
Toyota Material Handling USA, Inc

Steve Tadd is director of marketing and information technology for Toyota Material Handling, U.S.A., Inc. (TMHU). He is responsible the company’s marketing strategy and for all aspects of marketing Toyota forklifts and material handling products including advertising, digital presence, marketing materials, public relations and general communications. In addition to marketing, Steve is responsible for TMHU’s information technology, customer data, eCommerce, CRM and Toyota’s integrated dealer systems.

Prior to joining TMHU in 2014, Steve was director of marketing at Nautic Global Group, one of the largest boat manufacturers in the U.S. After installing a digital marketing strategy there, he improved the company’s overall share of the boating industry from 3.3 percent to 4.7 percent in five years.

Steve also held several director positions at the National Marine Manufacturers Association (NMMA) where he was responsible for funding, governance, strategic planning and industry communications for the industry’s Grow Boating initiative. At NMMA, Steve pioneered the Discover Boating program, which resulted in a more than 10 percent increase in boating participation in a decade. He was also the national spokesperson for recreational boating and appeared on TV shows including The Today Show and Fox & Friends.

Steve holds a Bachelor of Science degree with a major in marketing from University of Florida in Gainesville where he was a member of the sailing team and a MBA degree in management and entrepreneurship from Kellogg School of Business, Northwestern University in Chicago, Illinois.

Steve has a Captain’s license and once captained a boat 5,400 miles around American’s Great Loop in a record-setting 31 days.

“Captain” Steve resides in Columbus, Indiana, with his wife Allison, two sons: Henry and Sam, and daughter Gracie.

Guillaume Deudon
Director, Customer Experience Services, Chicago Digital Marketplace Center
The Dow Chemical Company

Guillaume Deudon leads Customer Experience Services as well as the Digital Marketplace Centers network, and is responsible for the I/S engagement with Polyurethanes & Construction Chemicals. In his Customer Experience Services role, Guillaume leads the IT teams responsible for strategy, development, implementation, adoption, support and retirement of our Commercial, Sales, Marketing, Digital Commerce and CX platform systems and services.  Guillaume leads our network of digital marketplace centers and continues to lead the Digital Marketplace Center in Chicago.  

Guillaume joined Dow in March 2011 as Shanghai Project Support Center (PSC) leader and was later the Business Services Director for Pacific until 2016. He then relocated from China to the USA as Director for Global IT Commercial Solutions and a new responsibility to establish the first multi-disciplinary Digital Marketplace Center in Chicago. Prior to Dow, he was the managing director of a service delivery center in Tunisia providing outsourced IT and Business Process (BPO) services such as Technical Services, Tele-sales, Customer Services to corporate clients. He also acted as the COO of the EMEA operations driving service delivery and client satisfaction across 15+ European service centers.

Guillaume brings more than 25 years of professional experience working with international high-tech and services companies ranging from internet startups to larger multinationals as Alcatel and Hewlett Packard. He has been in various roles with responsibility for managing large service operations, ensuring delivery excellence, driving for service innovation and building fruitful relationships with Fortune 500 clients. 

Guillaume has worked and lived in several locations in Europe, North America and North Africa, thus having a broader and deeper practical experience of diverse cultures and their impact on business interactions at all levels. 

Guillaume graduated with a master's degree in Software Engineering from ENSEIRB in France and holds an M.B.A. from INSEAD. He is a trained Executive Coach specializing in NeuroLeadership

Dave Krohn
Director, Digital Marketing & Communications
Zurn Industries

Dave Krohn is the Director of Digital Marketing & Communications at Zurn - a leading manufacturer of engineered water solutions - where he is responsible for Digital Marketing, eCommerce, Master Data Management and Communications. Under his leadership, Zurn has transformed its Digital Strategy and brought to market revolutionary digital solutions such as inSpec – Powered by Zurn.

Prior to Zurn, Dave served as Director of Marketing & eCommerce at Del City, a global distributor of 12V electrical and transportation supplies. During his tenure, he led the transformation of a 60+ year old industrial distributor into one of the fastest growing e-commerce businesses in its vertical. Dave is a data-driven marketer and is passionate about driving profitable growth through digital channels.

Eric Rehl
Director, Digital Business
Rockwell Automation

Eric Rehl has been a digital evangelist, strategist and transformation leader for more than 20 years spanning multiple industries, including manufacturing, financial services, healthcare, consumer and non-profit. He views digital not simply as technology, but as a driver and manifestation of business strategy, a way of thinking, and a way of executing. As Director of Digital Business at Rockwell Automation, Eric leads the company’s global digital transformation strategy and organization aimed at evolving Rockwell to become a more digitally-enabled business in the areas of full-lifecycle customer experience, eCommerce and data.

Prior to his focus on digital transformation, Eric was the Director of Digital Marketing at Rockwell, and held similar positions with Robert W. Baird & Co. and the United States Bowling Congress. He holds a Bachelor’s Degree in Journalism from the University of WI-Madison, and earned a Master’s Degree in eBusiness from the University of WI-Milwaukee. While digital is the center of his life’s work, Eric’s true passion is watching his young children – daughter Smyth (5) and son Beckham (2) – grow up and cause trouble.

Gilbert Moreno
Director of Information Technology, eBusiness Applications (ni.com)
National Instruments

Gilbert heads up the global development team for ni.com at National Instruments. He has over 18 years of experience as an IT professional with a deep understanding of the eCommerce, OMS, Manufacturing and Distribution spaces. At National Instruments, Gilbert has successfully aided in transforming the organization to a data-driven B2B commerce model. Gilbert's investments in new technology and focus on innovation enables him to continuously identify opportunities to simplify and improve every customer interaction at National Instruments.

Charlie Riley
Director, Marketing
Curbell Plastics, Inc.

Charlie is Director of Marketing for Curbell Plastics, overseeing all marketing, advertising, PR and ecommerce for this top national distributor of performance plastics.

A seasoned marketing professional, Riley most recently served as Director of Marketing and Communications for Lawley, a Buffalo-based Top 100 independent insurance broker, where he implemented a company-wide rebrand for the company’s 80 product lines. He also served as Chief Marketing Officer at PLS 3rd Learning, where he led marketing, business development, and customer engagement strategy for the international education technology startup. Charlie oversaw digital marketing for a national advertising agency and has taught graduate-level marketing, communications and public relations courses.

A Forbes contributor, Leadership Buffalo graduate and 2017 Buffalo Business First 40 Under 40 honoree, he is active in a number of community organizations, having served as president of the American Advertising Federation Buffalo chapter and as a judge for the 43North Business Plan competition and Stevie Awards, among others. 

Charlie is a graduate of St. Bonaventure University for both his undergraduate degree in Journalism/Mass Communication and his MBA in Marketing/Management where he serves on the Jandoli School of Journalism Advisory Committee.  He resides in Buffalo, NY with his wife and young son and daughter.

Nina LoCicero
Director, Marketing and Digital
Johnson Controls

Nina LoCicero is Director, Marketing and Digital for Johnson Controls. Nina has more than 20 years of B2C and B2B experience from small companies to Fortune 500 industry leaders. Nina is based in Milwaukee. 

Stacey Ostermann
Director, Development & Operations
Allied Electronics & Automation

Stacey Ostermann is a veteran of digital product content with 27 years’ experience in retail. She recently moved to the B2B side of the business, joining the marketing team at Allied Electronics & Automation, a leader in industrial distribution. At Allied, Stacey is elevating the online product content to be best-in-class in its industry. A major objective of her strategy is to implement 360°-spin photography. An avid consumer of online products, Stacey’s passion lies in creating an enhanced experience that allows customers to feel like they are holding the product in their hands, granting them confidence in knowing that what they see online is exactly what will arrive at their doorstep.

Sam Keshavarz
Director, Site & Brand Marketing

Sam Keshavarz is the Senior Website Marketing Manager for Eyeconic, part of the Retail division of VSP Global. Sam has been living and breathing marketing or the past 7 years. Over the past five years, he’s been hyper focused on using data learnings and applying them to AB (or multivariate) testing to keep driving the business forward.

He loves to automate processes whenever possible, so he can focus on new opportunities. Because nobody has the time for manual efforts anymore. Prior to Eyeconic/VSP, Sam managed automation and testing for the marketing division of Lyft.  

During his free time, Sam is a DJ and curates live music shows in midtown Sacramento and the bay area. 

Bridget Kulla
Senior Digital Marketing Manager
James Hardie Building Products

Bridget Kulla is Senior Digital Marketing Manager for James Hardie Building Products. Her expertise is in digital marketing, email marketing, social media. Bridget is based in Chicago.

Scott Canney
Sr. Manager, Online Product Management
The Home Depot

Scott Canney is Senior Manager, Online Product Management for The Home Depot where he oversees the product management experience. Scott lives in Atlanta, GA.

Ken Novak
Global eBusiness Marketing Manager
Parker Hannifin

Digital native and full time Dad that is emotionally awake. EQ over IQ every chance. With 20 years of digital marketing experience, it has been his one and only focus since his career began. Owning an extensive resume of defining and executing a myriad of digital strategies ranging the entire spectrum of the communications landscape, there are not many marketing challenges he has not seen.

Other than his daughters (which he shamelessly promotes), his pride is quantified business results fueled by the most efficient use of technology and communication strategies. That pride is exemplified in his current role as Global eBusiness Marketing Manager for Parker (a Fortune 200 company). Connect with or follow Ken socially on:

LinkedIn: www.linkedin.com/in/kennovak

Twitter: @kennovak3

Katrina Schiedemeyer
Global Voice of Customer Leader
Oshkosh Corporation

Katrina Schiedemeyer is an innovative leader in designing and executing strategic initiatives in numerous disciplines.  Her expertise includes Customer Experience Design, Ethnographic Research, Six Sigma Data Analytics, Lean, and Employee Engagement. Katrina is an engaging and energetic speaker who thrives on transforming complex processes into digestible knowledge. 

Katrina’s professional career includes leading the Customer Experience & Voice of Customer program at a Fortune 500 company and providing consultant guidance to inspire innovation across numerous organizations. In addition to her professional career, Katrina serves as a Board of Director member for numerous international organizations where she utilizes her deep business knowledge to find innovative problem-solving solutions. 

Katrina is a prominent public speaker and published researcher certified in project management (PMI), quality engineering (ASQ), predictive and descriptive analytics (Wharton), and continuous improvement (LLC). 

Katrina is a proud alumna from the University of Wisconsin, Oshkosh holding a degree in Supply Chain Management and is currently studying Negotiation Strategy at Yale. 

Miriam Metcalfe
Marketing Manager
Dormer Pramet

Miriam is Marketing Manager for Dormer Pramet, based near Chicago, IL. Having worked exclusively within the industrial marketplace, she has driven sales through Product, Sales and Marketing positions in the United Kingdom, Czech Republic and the United States. Her passion is in turning bricks to bytes and proving the effectiveness of adding a flexible digital mindset to sales growth within the manufacturing sector.

Michael Powers
eCommerce and Digital Marketing Manger
Hill & Markes, Inc.

Michael Powers is eCommerce and Digital Marketing Manager for Hill & Marks, Inc. In his role Mike is leading the company through comprehensive digital transformation, including developing, managing and executing B2B digital marketing strategies to drive increased online sales. Mike currently resides in Albany, NY. 

Steven Suddarth
eCommerce Manager
Heritage Parts

Steven Suddarth is the eCommerce Manager at Heritage Parts and has a passion for creating graphs that trend upward to the right. With 10 years of experience in eCommerce and a specialized focus in paid search advertising he has a track record of driving double digit growth for multi-million dollar businesses through new customer acquisition and increasing customer adoption of digital channels.

At Heritage, Steven oversees the strategic advancement of customer facing technology solutions and the digital marketing of HeritageParts.com and HeritageParts.ca. Since joining Heritage in 2015 he has helped grow their eCommerce program into a significant driver of revenue and new customer acquisition through UX enhancement, paid search, SEO, and digital media advertising.

Andy Wagner
Executive Director
Aaxis Commerce

Andy Wagner is an Executive Director at AAXIS Group and a member of the Rutgers University Design Thinking Advisory Board.  He is a strategic Consultant & Digital leader with 20+ years extensive international experience creating successful Commerce + Content + Business Process solutions, in collaboration with some of the best powerhouse brands in the world - enhancing their capability to engage, acquire, transact & service even more consumers through any channel. 

He has previously held positions at Cap Gemini as a Principal in their CPG vertical and DigitasLBi as Managing Director, Commerce for North America.  Having lived and worked in Sweden, Italy, India and UK, he now resides in New York City.

Kevin Doohan
B2B Commerce Lead
Accenture Interactive

From planning to execution, Kevin has 20 years of B2C and B2B experience across various digital programs. His expertise includes digital strategy, customer experience design, e-commerce, content management and digital go-to-market strategy, and he’s worked across automotive, life sciences, manufacturing, retail and more.

As North America’s B2B Commerce Offering Lead, he helps clients assess their current digital capabilities, identify opportunities and promote solutions, advising them throughout their entire digital transformation. 

Scott Webb

Scott is Partner and President of Avionos where he leads the executive team and overall strategy of the firm.  Scott brings over 20 years of experience within the integrated digital business and technology services space, having previously spent five years at Accenture Interactive (formerly Acquity Group) where he was instrumental in driving go-to-market activities in digital platform service for clients in retail and consumer goods & service (CG&S) verticals.

Scott’s experience includes delivery in digital transformation, eCommerce, and marketing for global clients such as Jones Lang LaSalle, Nestle, Visa, Chevron and McKesson, as well as others across Branded Manufacturing, Distribution, Retail, Consumer Goods, and Financial Services. Prior to Accenture, Scott held various roles in both consulting and corporate services including RGP, Sony Pictures, and CNA Insurance. He holds an MBA from the Marshall School of Business at the University of Southern California.

William Uppington
Chief Product Officer

Will leads the teams creating BloomReach’s Product vision and plotting the initiatives that ensure customers’ ongoing success. He has a record of dramatically increasing revenue at companies where he’s worked, including Clearwell Systems and Juniper Networks. Will built early-stage tech companies at Advent International and as a strategy consultant at the Boston Consulting Group. He holds a bachelor’s in economics and government from Dartmouth College and an MBA from Harvard Business School, where he was a George F. Baker Scholar and a Siebel Scholar.

Antony McGregor Dey
Director, Ecommerce
Blue Fish Development Group

Antony McGregor Dey is the Director of Ecommerce at Blue Fish Group, a B2B Ecommerce firm focused on full-service enterprise solutions, including business processes and intelligence, B2B marketing, and back-end logistics. Antony is a serial entrepreneur, and a globally recognized expert on marketing tech, with over 20+ years of B2B and B2C digital marketing experience.

Tom Williams
VP eBusiness Practice

As VP of the eBusiness Practice at C2, Tom leverages 20+ years of business experience across Tech Product & Services Companies, Digital Marketing and Technology Consulting to drive successful outcomes for customers. Tom’s responsibilities include business development & delivery and practice management with P&L responsibility. Tom brings a unique blend of business strategy, management and technical competency to all consulting engagements. Tom’s background includes leadership roles at Razorfish Consulting, Crown Partners Consulting, Oxiem Interactive, Jadu CMS, RR Donnelley, Comdisco and KPMG LLP. He was also the Founder & President of Innogage, LLC a digital marketing technology company.

Paul Wlodarczyk
Vice President, Digital Practice
Dakota Systems

Paul Wlodarczyk leads digital transformation projects for Dakota Systems, assuring that our clients achieve measurable business results from structured content, product information management, search, and digital transformation programs. Paul develops strategy and approach, leads engagements, and works closely with executive sponsors to align business and technical perspectives. 

Paul brings over 30 years’ experience in business management, advisory,  technology, service and support operations, and software development, with deep technical expertise in structured content, product information management, search, analytics, and enterprise content / knowledge management.

William Dunn
Dunn Solutions

As President of Dunn Solutions, Mr. Dunn works with key clients to help establish IT strategy, product development, and organizational and HR alignment. With over 30 years in business providing IT consulting services, Dunn takes a broader view of many verticals and identifies how best to apply latest technologies to dramatically impact a business.  Dunn believes in leveraging technology to positively change the way people work and communicate. He prides himself on being an “evangelist” for new ideas while remaining grounded in the practical world of business.

An expert on entrepreneurship and technology, Dunn started Dunn Solutions Group in 1988.  He has led the company through several incarnations, growing it from a small boutique to a more than 100-member consulting firm that serves Fortune 500 and aggressive growth companies nationwide. 

Bill received both his B.S. and M.S. degrees in Computer Science from the University of Illinois at Urbana-Champaign.  He gained early experience at AT&T, Bell Laboratories and U.S. Robotics.”

Ed Kennedy
Senior Commerce Director

Ed Kennedy has spent the last 9 years designing and implementing ecommerce platforms for consumer brands, b2b manufacturers and wholesale distributors. As a Senior Director of Commerce at Episerver, Ed is responsible for successful adoption of the Episerver platform by customers. Previously, Ed held leadership positions at eCommerce Agencies such as Gorilla Group, Guidance, and Luminos Labs implementing Episerver Commerce, Magento, and SAP Hybris.

Mark Bartlett
Chief Experience Officer

Mark Bartlett is a practitioner of eCommerce and digital transformation, with more than 20 years of experience. Throughout his career, Mr. Bartlett has leveraged his deep understanding of customer experience to develop a conceptual framework for what has come to be known as “experience-driven commerce” — an approach that unifies content, commerce, and communications into a seamless customer experience.

With his blend of industry and commerce category expertise, Mr. Bartlett helps FPX continue to modernize the way businesses buy and sell across all channels through FPX’s Experience Management Platform. Before joining FPX, Mr. Bartlett guided customer experience and commerce practices for agencies such as IconNicholson (Digitas LBi), Sapient, and Razorfish.

Brian Beck
SVP, eCommerce & Omnichannel Strategy

Brian has more than two decades of experience in the Ecommerce field, including seventeen years as a C-level executive driving digital transformation.   He is a sought-after expert and trusted advisor, guiding executives at manufacturers, brands, distributors, and retailers in driving tremendous growth from digital commerce. His clients have included some of the most prominent brands in the world. 

During his time in operating roles, Brian served as the Ecommerce executive at multiple industry leading companies, including Harbor Freight Tools, PacSun, and others.  Brian is the author of the first comprehensive book on B2B Ecommerce, due out in 2018, entitled “Billion Dollar B2B Ecommerce”.  

Melissa Tatoris
Vice President, Retail Engagement
IBM Watson Customer Engagement

Melissa Tatoris,  VP of Retail Engagement, IBM Watson Customer Engagement. 

Melissa offers a 20 year history of success spearheading strategic planning in both marketing and enterprise roles in retail. By applying strong business acumen, out-of-the-box ideation for complex situations, and strong leadership talents, Melissa is very comfortable creating the ‘art of the possible’. 

Some of Melissa’s highlights of her career have been designing and implementing a few of the nations’ largest retail loyalty programs within highly complex organizations, (Office Depot, Sears Holdings, Modell’s Sporting Goods) guiding teams of up to 250, to build custom and implement off-the-shelf programs resulting in strong customer acquisition and top line revenues. 

At ULTA Beauty, known as the ‘bridge connecting islands’, Melissa spearheaded 3 years of enterprise planning ensuring the organization (marketing, merchandising, stores, digital, ecommerce, real estate) was interlocked and focused on delivering corporate strategic imperatives, resulting in positive comparable growth.  

Launching her career at Modell’s in 1996, she was a trailblazer in one-to-one CRM focusing on all ‘customers are not created equal’, designing a dynamic go-to-market offline strategy. She brought the same strategic thinking to Office Depot, Sears and ULTA Beauty adding online to offline giving the brands a concrete foundation to work from as well as customers a seamless experience no matter their channel of choice. 

Product launches, new store growth, and new market entry (1 store opening every 3 days) from site selection to ribbon cutting (aka. ‘dirt to birth’) is another area where Melissa’s innovative thinking, and thought leadership quickly launched strong store sales as well as built a long-standing foundation for growth.  

With her 17 year national/international competitive soccer background,  graduating Rutgers University in only 3 years and visiting 82 countries and counting, Melissa is  a strong and passionate business professional with open landscape to deliver ‘the impossible’ and design a formidable and profitable customer journey. 

As VP of Retail Engagement at IBM Melissa currently leads strategy and Go-to-Market activities for Watson Customer Engagement in the retail space.

Brian Strojny
Insite Software

Brian co-founded Insite in 2004, and has provided strong strategic and sales leadership for the organizations products and eCommerce strategy. Brian is well-versed in the needs of Insite’s manufacturing and distribution clients as a result of his strong ERP consulting background plus his experience and knowledge surrounding b2b ecommerce. Before starting Insite Brian served a number of sales and marketing positions at 3M working closely with major retailers including Target, Wal-Mart, Office Depot and Staples.

From there he started a consulting company working with manufacturing and distribution companies to modernize their supply chain and order-entry processes. Brian holds a BA in Business from Hamline University and an MBA from the University of St. Thomas School of Business.


Brock Marion
Area Vice President, Digital Marketing

With over 21 years of hands-on experience in digital marketing, Brock Marion brings knowledge leadership in digital demand generation and customer acquisition to LiveArea, leveraging his experience across search marketing, ecommerce, user experience design and conversion optimization to deliver sustained outperformance for clients. In his current role leading LiveArea’s digital marketing practice, Brock oversees highly tenured brand teams managing holistic performance marketing programs for industry-leading brands.

The team specializes in integrating organic and paid search, performance display, social media, mobile and local channels to consistently drive revenue growth and new customer acquisition. Brock helped to found, build and grow one of the first pay-per-click online display advertising networks in 1998. He was a pioneer in paid and organic search marketing, founding his own search marketing agency in early 2001.

David Harrelson
Vice President, Customer Experience GTM Leader
Lyons Consulting Group

David Harrelson is the Customer Experience Go-to-Market Leader across North America for Capgemini.  With more than 25 years of global consulting expertise inside leading digital agencies such as marchFIRST, Acquity Group (now Accenture Interactive)  and SapientRazorfish, David has a unique mix of digital business strategy, creative, design and technology enablement consulting expertise in both domestic and international markets.

In his role with Capgemini, David is responsible for developing business strategies, service offerings and innovation alliances across the Digital Customer Experience spectrum.  He works across all Capgemini business sectors and with clients globally to execute against stated digital business objectives to deliver measurable business results.

Adrien Nussenbaum
CEO & Co-Founder

Adrien Nussenbaum is CEO of Mirakl Inc., a provider of online marketplace technology and services. He is a serial entrepreneur with more than 15 years of Entrepreneurial and Business Development experience. After completing his studies at the HEC School of management (Paris), Nussenbaum started his career with Paribas Investment in Hong-Kong. He co-founded All Instant in New York, an enterprise instant messaging solution that was later sold in 2003.

He then joined Deloitte’s restructuring team where he advised many businesses that were in the throes of company turnarounds and transformations. Adrien co-founded Splitgames in 2006, a leading online video game Marketplace and content website acquired in 2008 by FNAC. Adrien then created and co-headed FNAC's new online marketplace business. At the beginning of 2012, he left FNAC to co-found Mirakl, which has become in less than three years the leading provider of online marketplace technology.

Khrysti Nazzaro
Vice President, Brand Strategy

Khrysti has been with MoreVisibility since 2006. During her tenure, she has focused on website strategy, search engine optimization, web design and content curating. Previously, Khrysti spent years in the publishing industry, including nonfiction book production, design, and editing. Her print background uniquely prepared her to consult with companies on issues of website layout, taxonomy, content optimization, and copy writing. Khrysti holds an MBA in Marketing from Lynn University in Boca Raton, FL, and a BA from Brandeis University in Waltham, MA.

Brandon Spear

Brandon leads MSTS  with expertise in managing large, diverse global teams. His strength is discerning and focusing on the most important challenges facing an organization at a particular point in time and unifying all stakeholders behind accomplishing a set of specific goals. Brandon has a unique ability to connect across all levels of an organization, motivate staff with diverse skill sets, while ensuring a common alignment and results.

Joe Fuster
Global Head Customer Experience (CX) Cloud

Joe Fuster, joe.fuster@oracle.com, Joe Fuster is the Global Head Customer Experience (CX) Cloud at Oracle. Joe is a sought after speaker at international events for his views on digital transformation, end-to-end cloud transformation, venture capital and the strategies for growth, mergers and acquisitions. Joe is a proven leader in building and transforming cloud companies on a global basis. He has 25+ years of experience include senior leadership roles at SAP, Salesforce and Siebel.

Joe’s intense focus on customer outcomes has brought him notoriety for key business transformations in financial services, consumer packaged goods, manufacturing and life science industries. As the leader of the Oracle CX Cloud go-to-market, Joe is responsible for driving the growth of Oracle Cloud’s portfolio of integrated services across data, applications, platform, and infrastructure.

Yoav Kutner
Chief Executive Officer And Co-Founder
Oro Inc.

Yoav is a Founder and CEO of Oro, Inc. Prior to founding Oro, he was the CTO and Co-Founder of Magento, where he led product and technology development for all Magento offerings from inception until after its acquisition by eBay, Inc. in 2011. Yoav is a proven product visionary in the business application market.

Yoav received a Bachelor’s Degree in Computer Science from UCLA.

Alex Harris
Conversion Optimization Director
Perficient Digital

Alex Harris is an expert in lead generation, conversion rate optimization, and website personalization. Since 2000, he has created thousands of landing pages and performed over 7,000 different A/B tests. While many web marketers only focus on great-looking websites, Alex’s team focuses on designing and developing high-converting landing pages, subscription websites, and eCommerce stores.

Jon Panella
Group Vice President, Global Commerce Alliances & Strategy

25 years of technical, consulting and leadership experience in enterprise architecture planning, commerce strategy, product evaluation/selection, software development and technology implementation/support. Currently responsible for Publicis.Sapient’s Global Customer Engagement Platform Practice which includes sales, strategy, oversight, planning and reviews for numerous commerce strategy and implementation engagements

Has led many strategy and implementation projects with Fortune 500 clients including Target, Barnes and Noble College Booksellers, Sprint, JCPenney and PetSmart. Some of his recent engagements include: 

- eCommerce product evaluation, selection and roadmap for JCPenney.

- Architectural assessment and eCommerce planning for Target.

- Enterprise Architecture assessment and product recommendation at Sprint.

- Design/implementation of eCommerce solution for Barnes and Noble College Booksellers.

- Architectural and business assessment, product selection and roadmap for PetSmart.

In his 13+-years as a Publicis.Sapient veteran, being a member of the IBM Websphere Commerce Product Advisory board, managing Sapient’s partnerships with key Commerce vendors such as IBM, Oracle, Salesforce, Bazaarvoice, SAP Hybris, Cybersource, and many others as well as leading our analyst relationships with key commerce analyst such as Forrester and Gartner and speaking at industry events throughout the world are other components of my role.

Prior to joining Publicis.Sapient, Jon spent over 15 years at American Airlines/Sabre responsible for a number of technology areas including airline reservations, pricing and yield management, ticketing and lastly Vice President of Technology for GetThere (now Travelocity Business).

Most importantly, Jon has a passion for Commerce and his tenure at Publicis.Sapient has enabled him to do what he loves and help customers be successful.

Brady Behrman

Brady Behrman is the CEO and founding partner of PunchOut2Go. Brady and his team help organizations of all sizes around the globe adapt to the ever-evolving, complex B2B Commerce & eProcurement technologies.

Mike Ni
Chief Marketing Officer
Rich Relevance

Mike brings over 25 years of experience leading marketing and strategy for some of the world’s most successful enterprise technology companies spanning software, consumer packaged goods, digital media, and eCommerce industries. Prior to RichRelevance, Mike served as CMO of Avangate, a digital commerce platform provider, which under his leadership tripled its customer base and was named one of the top 3 global Digital Goods Affiliate Networks. Previous roles include leadership positions at PeopleSoft, OnePage (acquired by Sybase), Amdocs, and Oracle.

Nick Schulte
Vice President, eCommerce

Nick is a senior leader who brings 15 years of eCommerce and overall digital services experience working with large enterprise clients across a wide range of industries and geographies. Nick has led several large-scale eCommerce programs with large, distributed teams and complex business requirements. Nick is an eCommerce and PIM subject matter expert with significant strategy and implementation experience within several large scale B2B organizations.    

Jeff Hunt

Jeff Hunt is an online marketing veteran who has been involved in technology industry for over 25 years. It was at his former workplaces Scene7 and Adobe that the concept of Snap36 came to fruition, clients wanted a simple, scalable and cost-effective way to do 360° & 3D photography. Jeff developed an unprecedented “Touch Once” process, combining expertise in technology, art, production and logistics. The streamlined photography and implementation process has helped to cultivate a market eager to improve conversion rates, brand consistency and reduce returns among several metrics.

David Crouch
ten24 Digital Solutions

David Crouch is the founder and CEO of ten24 Digital Solutions, an Inc. 5000 software company, and the team behind the Slatwall Commerce platform (www.slatwallcommerce.com). Since 2008, David has been leading the overall direction of the company and has assembled a team of eCommerce experts that build and support enterprise solutions for B2B companies

Diego Costa
Vice President and General Manager
Thinkwrap Commerce

As GM, Commerce Practice, Diego leads the practice spanning project development and delivery, architecture, team management, and client relationship management. Diego brings more than 10 years of industry experience including an MBA in Project Management.

Laura Cochran
VP Retail Solutions
Transperfect (Translations.com)

Laura Cochran is the Vice President of Retail Solutions in TransPerfect’s NY office. Cochran has spent over 14 years working with multinational companies that require language and communication services for multilingual and multicultural audiences.  Cochran specializes in providing services to global retailers, from electronics to cosmetics, including:  Ralph Lauren, GAP, Nikon, Canon, Estee Lauder, Tiffany & Co., Colgate-Palmolive, lululemon, PepsiCo, and Coach. 

She plays an integral role in providing consultative advice and customizing processes ideally suited for firms attempting to launch products in a global marketplace.  At TransPerfect, Cochran has assisted in the development and growth of the company’s suite of services, creating culturally appropriate marketing campaigns for diverse audiences, as well as taking on a leadership role within GlobalLink™ Technology sales management team.  Through her experience, she offers unique insight into the complexities of language and mentality of global cultures. Cochran has a B.A. from New York University where she majored in Francophone Studies.

Mihir Kittur
Co-Founder & Chief Commercial Officer

Mihir Kittur is the co-founder & Chief Commercial Officer at Ugam, a next-gen analytics company. In this role, he leads the business that helps large retailers, distributors and manufacturers leverage data and analytics to make better business decisions.  

Mihir has over 20 years of diverse business experience across various roles, including Chief Operating Officer, Chief Innovation Officer, and Management Consultant. He speaks at marquee industry events and contributes thought leadership pieces to leading retail publications in the U.S. and Australia. He also co-authored a widely read book on pricing intelligence.

 Mihir also serves on the Analytics Advisory Board for a leading management school. Mihir has a Bachelors in Engineering from GIT Belgaum and is an MBA from KJ Somaiya Institute of Management Studies.

Pavan Sondur
CEO and Co-founder

Pavan is the CEO and co-founder or UNBXD, an AI-driven Digital Commerce Search Platform that understands shopper intent and connects them to the products they are most likely to buy — across site search, navigation and recommendation purchase journeys. A passionate technologist at heart, Pavan defines the company’s road map for growth and innovation.

Suchit Bachalli brings twenty years of business technology experience to the role of Unilog CEO. He began his career in the late 1990s working for a pair of cutting-edge business technology companies before joining Unilog in 2002. At Unilog, Suchit has specialized in building sophisticated, large-scale eCommerce solutions that help businesses, especially those in the mid-market ($50 million to $1 billion in annual revenues), compete in today’s high-speed world. Suchit was President of Unilog North America, where he grew local employment in the Philadelphia area by 40 employees, before taking over as CEO in early 2017.

His civic involvement in the Philadelphia community includes his involvement with an entrepreneurial group that seeks to expand the local startup ecosystem and his work with Vistage, which honored him with its 2018 Impact Award. In 2015, the Philadelphia Business Journal named Suchit to its “40 Under 40” list.

Gabriel Smith
Chief Evangelist and Futurist
Price F(X)

Gabriel Smith has 18 years of experience in Quote to Cash, CPQ, Pricing, Promotions, Consulting, Product Management, Sales and General Management.  He has worked on price optimization products and projects for the last decade at leading companies across industries, partners, and software solutions. 

His experience includes companies like Cisco, Dell, IBM, Emerson, 3M, Praxair, Seagate, and Smith’s Group and partnering with the likes of Deloitte, IBM, PWC, and Simon Kucher.  He is currently the VP of Solution Strategy and Alliances for Price f(x).  Gabe holds a BA in Interdisciplinary Studies from UC Berkeley after deciding he would rather architect software solutions than buildings.  He lives in Los Gatos, CA with his wife and 3 children and enjoys sailing, golfing, basketball and snowboarding. 

Marissa Alvord
Program Director
B2B Online

Marissa Alvord is Program Director for B2B Online, FIMA and LogiPharma. With nine years of conference production experience, Marissa specializes in market research in the B2B eCommerce, financial and pharmaceutical industries.Marissa cut her teeth in conference production working for a small publishing house in London producing events for the English education sector. She holds her MA from SOAS, University of London. Outside of the office, Marissa enjoys cycling, gardening, cooking and enjoying music.

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