B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Shelley Hammann
Operations, North America Cargill IncTuesday, May 5, 2026
4:05 PM Panel Discussion: Break the Data Bottleneck: Overcome Product Data Challenges to Unlock B2B eCommerce Growth
Poor product data is one of the biggest hidden barriers to B2B eCommerce success. This session unpacks practical strategies for improving data quality, consistency, and scalability—so your digital channels can perform at their full potential.
Identify the most common product data issues that hinder eCommerce performance
Establish data governance frameworks to ensure accuracy and consistency across channels
Unify fragmented product information from multiple systems and sources
Implement tools like PIM (Product Information Management) to streamline operations
- Diagnose the blockers: pinpoint the product data issues hurting CX and conversion
- Put governance in place: standards, ownership, and processes to keep data accurate
- Unify and scale: connect systems, centralize in PIM, and streamline updates across channels
Check out the incredible speaker line-up to see who will be joining Shelley.
Download The Latest Agenda