Whitepaper & Video Center

Whether you attended B2B Online Chicago 2024 and you would like a recap, or you missed the conference and want to catch up, this ‘After the Event’ report is for you. Here, we explore the key topics, insights, and takeaways shared by B2B leaders at the event. There, thought leaders highlighted the industry's shift towards data-driven decision-making, global collaboration, and leadership in innovation, among other critical topics at the industry’s cutting edge. Enjoy catching up—and we hope to see you in-person at B2B Online Florida, November 18 - 19, 2024

This report sheds light on the increasingly pivotal role that generative AI plays in shaping the future of B2B marketing, sales, and search and discovery processes. With 81% of B2B companies already harnessing the power of GenAI, and a striking 79% expecting to ramp up their investment in the technology, the findings underscore a transformative shift towards more efficient, precise, and personalized B2B experiences. Tap into more findings by downloading your copy today!

As a manufacturer or distributor, you know the value of having loyal and engaged clients. You work tirelessly to ensure that you deliver the right product, services and experiences to earn their loyalty. Your budgets may already reflect these initiatives, but you know there’s always more to do. This resource identifies 5 methods to consider when creating or planning for change within a loyalty strategy. While you are reading, be prepared to reflect on your current plans using the workspaces provided.

This report outlines the strategic priorities and investments of B2B companies as they undergo digital transformation to enhance their sales and marketing efforts. It also highlights the critical role of artificial intelligence (AI), particularly generative AI, in revolutionizing B2B sales processes through personalization and efficiency. The report reveals that B2B leaders will increase investments in digital marketing and data management systems to better meet client needs and stay competitive in the digital marketplace. Furthermore, it underscores the importance of leveraging digital tools to build stronger client relationships, demonstrating the vital link between digital transformation and long-term business success in the B2B sector.

In the B2B accounting and consulting sector, pipeline optimization is key to success. Sellers need to be able to identify potential clients and build relationships quickly to expand their business beyond organizational silos. This report explores how sellers at B2B accounting and consulting firms currently operate, build pipeline, and expand their client bases. Based on a survey of 100 leaders in this space, it provides readers with important insights into strategy and pipeline optimization.

Over the past two years, it has become increasingly important that B2B buyers have the same digital purchasing capabilities that they are used to in their lives as consumers. Many B2B companies were forced to switch to digital sales to keep their employees safe during the pandemic, and they are prioritizing digital CX initiatives to meet their customers’ demands. This report explores B2B buyers’ current experience with digital B2B sales. It provides information about B2B buyers’ current expectations and includes key suggestions for how companies can better serve digital B2B buyers moving forward.

B2B businesses have spent the past few years adapting to shifting trends. More and more B2B interactions are now digital, and younger, digital-first B2B buyers expect the same levels of convenience and expedience they see as consumers in their B2B transactions. This report explores the key trends that are reshaping the B2B landscape, such as diversity, personalization, digitization, and artificial intelligence.

The accelerating development and adoption of Artificial Intelligence (AI) in search and knowledge discovery methods is transforming operations for manufacturers and distributors. To effectively leverage these technologies, companies must ensure that their AI programs are robust and responsive to user needs. This report outlines the potential benefits of AI in knowledge discovery and identifies how a comprehensive, strategic approach is crucial to ensuring sustainable integration. Expectations for the future are high. Although only 1% of the respondents consider their current AI programs for search and discovery “very mature,” 42% believe their AI programs will be very mature within the next two years.