May 07 - 09, 2018
Chicago Marriott Downtown
Whitepaper & Video Center
Transforming B2B CX with Data-Driven Commerce
In a complex B2B environment, manufacturers and distributors must provide customers with engaging interactions and experiences that delight them. But with outdated engagement methods, disappointing service models, and insufficient resources, how can they create the ideal customer experience? In this report, we uncover how B2B companies are leveraging sophisticated data to predict pain points, increase the efficacy of marketing and sales communications, and reach the future state of customer experiences.
A Digital Journey: Transforming B2B Retail for AmeriPride Services
Click the image on the left to download now! In a webinar hosted on October 25, 2016, Rob Marlotte, Director of Pricing and eCommerce at AmeriPride was joined by Dwayne Doshier, Senior Director, Custom Growth Services at InSite Software to present the details of AmeriPride’s digital journey and success in order to help other B2B sellers achieve the same returns on their B2B ecommerce investments. During the discussion, the partners highlight key applications hosted on AmeriPride’s InSite platform— software for which AmeriPride conducted extensive senior management involvement and a board review, which established the groundwork for a comprehensive approach to implementation. From a leadership standpoint, AmeriPride had to ensure digital and ecommerce objectives aligned with the company’s greater strategy. This paper shares the details of AmeriPride’s collaboration with InSite to reach these objectives on their digital journey, and transform their traditional B2B business into a scalable, leading-edge resource for their customers. Key topics include:Beginning the Digital Journey in eCommerceContinuing the Digital Journey in SalesUtilizing Analytics on the Path to PurchaseBringing Aboard Traditional Customers
B2B Future Trends Report
There has been a significant amount of digital transformation within the B2B space in the last few years. Customers who are responsible for purchasing products and services on behalf of their companies also purchase products online in their personal life. They are familiar with brands and interfaces like Amazon and they have come to expect that level of experience in all of their online purchasing…even their professional ones. B2B companies are looking to step up their online experience to meet increasingly higher customers, or risk losing market share to someone who is.Download the B2B Future Trends Report to the left to learn about where digital B2B strategy is heading!
Defining Omnichannel Excellence in B2B
In B2C retail, an omnichannel paradigm is the new gold standard, paving the way for similar progress for B2B. There are several major benefits to a more coordinated digital strategy, not the least of which is the ability to align channels towards the creation of a cohesive customer facing brand experience. On the back end, the ability to collect customer data and incorporate it into a single view has major potential for brands who can tailor their programs around progressively more segmented insights based on this information.Key points include:Organization of ecommerce and digital marketing strategiesGrowing digital salesNeed to integrate point solutions into omnichannel
Closing the Gap: Digital Leadership in B2B eCommerce
The B2B market has already made significant strides in the adoption of new sales channels, but business buyers have shifted to online research and purchasing more quickly than many vendors have been able to adapt. Effective digital transformation for B2B eCommerce demands successful leveraging of technology and a responsive IT environment, one in which both technical teams and stakeholders collaborate to exploit technologies for business advantages.Key findings include:Fast-tracking digital transformation is a strategic priority on the path to digital leadershipThe biggest obstacle to delivering the best possible omnichannel eCommerce experiences is ComplexityB2B companies must invest in new technologies to support the flexible, personalized omnichannel experiencesClick the image to the left to download now!
The B2B Online 2016 Director's Report
Fierce competition around B2B commerce is fueling a new emphasis on digital experiences and tactics. Taking the best practices from B2C and leveraging them in a business to business environment presents major challenges, with the potential for serious reward for the winners. Along with a special agenda preview for 2016, this report features: -Insight on the omnichannel trends shaping the new B2B -Creating executive buy in on digital initiatives -What technologies are leading edge brands emphasizing in 2016 Click the image to the left to download your copy now!
Accelerating Digital Transformation in B2B Ecommerce
As B2B sales evolves, companies are identifying digital initiatives as part of an essential step towards improving experiences for new and existing customers, as well as differentiating themselves from their competitors. This report identifies how manufacturers and distributors achieve executive support for strategic digital initiatives, and provides insights into key stages of their development, including:Increasing sales through online channels to both acquisitions and existing customers Aligning digital and business initiatives to achieve executive buy-in Expanding ecommerce operations for a greater presence in the digital market
Infographic: Transforming B2B Customer Engagement with Cognitive Capabilities
Take advantage of the insights and discover the priorities of leading customer experience executives as they identify their strengths, digital maturity, and areas of improvement in the new B2B digital environment.
Infographic: How Predictive Customer Intelligence is Changing B2B Marketing
What’s changing in the world of cognitive analytics? In this infographic, see how 100 senior executives in digital marketing, IT leadership, and more reveal the state of B2B in the Digital Age.
2018 Digital Innovation Briefing
In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful manufacturer and distributor marketing initiatives. We’re committed to getting you the tools and insights to help build your ultimate omnichannel experience. As a marketing executive, it’s essential that you know what the industry leaders are doing to enhance their digital strategy. In this brief report, we give a snapshot of how several manufacturers and distributors (of all different sizes) are addressing new digital strategies, customer experience and innovation.
COGNITIVELY APART: Predictive Customer Intelligence in Divisive B2B Markets
In 2018, already competitive B2B companies are tracking industry developments and keeping an eye on the evolution of customer behavior to maintain their competitive edge. According to our findings, 48% of B2B companies are already using predictive technologies as a key part of their business.This report provides a detailed analysis of market disruption, cognitive maturity, and the evolution of customer engagement in B2B markets; and reveals how business leaders are aligning the enterprise to face the market disruptions.
Payment Strategy, A Competitive Challenge for Marketplaces
In just a few years, the entire payment industry went through a number of major structural changes that have called into question the traditional strategy of payment management. These silent changes have had a drastic impact on the competitiveness of online marketplaces: the more successful and internationalized they become, the more critical payment management becomes for profitability. Marketplaces today are dealing with both higher volumes and more complex transactions. Simultaneously, they must broaden their customer base and increase the acceptance of alternative and local payment methods to remain competitive on the world market.In this white paper, we explore the factors of this increasingly important topic. Firstly, the success model is examined because it is intertwined with increased volumes and complexity of transactions. Secondly, a focus is placed on internationalization, due to its involvement in expanding the customer base through the use of alternative and local payment methods. Lastly, the topic of regulatory evolutions is explored: to see if they impose new constraints and how they redefine the rules of the game to accelerate international growth in an unprecedented manner
Payments in 2050 & Beyond
To project to year 2050 and imagine what the payment industry will be like in a little over thirty years, seems ambitious if not hazardous. We haven’t chosen this endeavor randomly. Projecting only 10 years ahead is relatively effortless; quite a few conferences regularly address the subject. 10 years from now is pretty much like today—only a little faster, bigger, more cross-channel, more mobile. But 100 years is a long way off. Now we are talking pure science fiction.Projecting 30 years ahead, on the other hand, is trickier. It requires that we keep one foot firmly in the present, pursuing our current methods, and at the same time project a strong vision into a future that most of us will still be around to experience. 30 years ago we were in 1990—to me, only yesterday. Yet at the time e-commerce was still in its infancy. France, for instance, boasted only the Minitel. Amazon wasn’t created until 1994. Google only dates back to 1998. My first Nokia was a gift in 2000. In a space of “barely” 30 years I lived through at least three major global revolutions in technology.Today, as we approach the end of 2017, Limonetik represents more than 125 international payment methods and handles the payment flows of international B2C and B2B online marketplaces for PSPs, buyers and merchants around the world. Publishing this eBook literally “heightened our awareness” of the key changes and improvements that must be considered when creating our current service offer: the introduction of instant payment; total internationalisation of exchange; generalisation of online exchange platforms (e.g., online marketplaces) in B2B; and disappearance of currencies and of the act of paying.
Onboarding to Digital: How B2B Sales Teams Improve Customer Relationships in Connected Environments
As B2B customers adopt digital interfaces to conduct business, relationships forged by salespeople must graduate to new digital environments. But companies are concerned they will lose customers when deals conducted online become purely transactional. In digital sales, personal relationships salespeople form with customers become all the more important.Onboarding to Digital analyzes industry pain points and directly consults B2B sales leaders to understand how they are approaching their digital transformations. This report uncover how the direct attention of salespeople will remain relevant in a complex, technology-driven sales environment.
Going Digital: The race to meet B2B customers' evolving expectations
This paper explores the challenges facing B2B merchants in the digital marketplace era and offers an innovative technology solution.