Hannah Mercer

AI is only as powerful as the data behind it. In this session, discover how leading B2B organizations are harnessing clean, connected, and contextual customer data to unlock the full potential of artificial intelligence across sales, marketing, and commerce.

• Establish a centralized, scalable customer data infrastructure that supports AI applications

• Break down data silos between marketing, sales, product, and service teams

• Identify key data signals that improve AI-driven personalization, forecasting, and automation

• Enhance data quality, governance, and enrichment to increase AI accuracy and relevance