Kevin Kazenmayer

It’s no secret that buyers increasingly prefer digital purchasing channels including eCommerce sites and eProcurement integrations such as PunchOut. For manufacturers and distributors embracing a digital-first approach, a critical question arises: how can organizations accurately assess the cost versus benefit of these digital channels when no standardized ROI blueprint exists? 

Proving ROI for digital channels is complex and has many challenges, such as managing fragmented data sources, identifying the metrics that truly matter and transforming raw data into actionable insight. Beyond those hurdles, organizations must also determine which specific initiatives deliver the greatest impact to secure the organizational buy-in needed to elevate their digital strategy to the next level. 

Join this expert-led roundtable session to: 

Share insights and challenges in wading the muddy waters of measuring ROI for digital channels 

Learn from real-world examples of how a leading manufacturer tracks ROI and TCO to drive organizational alignment and sustainable growth 

Explore practical strategies to develop a structured and effective approach to ROI measurement and unlock the full potential of digital investments 

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