Michael Barber

Modern B2B buyers demand more than just relevant content—they expect fast, accessible, and seamless digital experiences. This session explores how SEO strategy must evolve to account for performance, UX, and accessibility to improve search rankings and conversion rates.

• Align SEO strategy with core web vitals, page speed, and mobile-first design

• Leverage technical SEO to improve crawlability and reduce index bloat across complex catalogs

• Create frictionless user journeys that satisfy both search intent and buyer expectations