Matt Swan | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Matt Swan

Matt Swan

Cloud Architect & Data Product Development Henry Schein

Tuesday, May 5, 2026

4:55 PM Panel: All Roads Start with Data: Unlocking Insights to Drive CLV & Engagement Across Channels

Customer retention is the new growth in times of economic uncertainty. This panel will dive into how data-driven insights can help you understand buyer behavior, reduce churn, and proactively drive revenue—before opportunities are lost.

  • Identify early warning signs of churn and lapsing customer engagement
  • Activate customer data to build predictive models that inform retention strategies
  • Pinpoint revenue leakage across your digital and sales channels
  • Create targeted interventions to retain high-value accounts and extend customer lifetime value 

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda