Matt Swan | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Matt Swan

Matt Swan

Cloud Architect & Data Product Development Henry Schein

Tuesday, May 5, 2026

3:25 PM Panel Discussion: Leading Through Resistance: Driving Enterprise-Wide B2B Digitization That Sticks

A panel of experts will share how to overcome internal resistance, align cross-functional teams, and lead a successful B2B digitization journey that delivers measurable impact.

• Recognize common sources of resistance to digital change across departments
• Communicate a compelling vision that aligns stakeholders around shared outcomes
• Empower teams with the tools, training, and support needed to embrace new technologies
• Break down silos and build cross-functional momentum for enterprise-wide adoption

5:05 PM Panel Discussion: All Roads Start with Data: Unlock Insights to Boost Retention & Stop Revenue Leakage

Customer retention is the new growth in times of economic uncertainty. This panel will dive into how data-driven insights can help you understand buyer behavior, reduce churn, and proactively drive revenue—before opportunities are lost.

• Identify early warning signs of churn and lapsing customer engagement

• Activate customer data to build predictive models that inform retention strategies

• Pinpoint revenue leakage across your digital and sales channels

• Create targeted interventions to retain high-value accounts and extend customer lifetime value


Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda